Creative Planning in Place Identity, Local Distinctiveness, and Social Media Users

Cultural Tourism Destination of Setu Babakan, Jakarta

DOI

10.2991/assehr.k.211126.017How to use a DOI?

Keywords

Cultural Village; Dwelling Transformation; Creative Design; Tourism

Abstract

This article aims to elucidate the creative planning of place identity and local distinctiveness in Setu Babakan cultural area, which is moderately influenced by the socio-culture context of Betawinese culture. Setu Babakan is one of the designated areas for Betawi Cultural Center (BCC), which has been developed to represent Betawi societies and be a cultural preservation site for Betawi ethnicity. As the modernization in Jakarta Greater Area is vastly taken place, Betawinese culture is slowly disappearing and being forgotten. Opportunely, the local officers and many stakeholders realized this problem and immediately preserved BCC Setu Babakan through integrated planning and implementation of several public policies. The effort was successfully attracting the general public in the nearby Jakarta Greater area. With social media, the important technology that serves as a mass communication platform, the visitors of BCC Setu Babakan can easily share their reviews and stories about their activities on-site, which helpfully attracts more visitors and keeps the place sustainable. This paper aims to describe the implementation of place identity and local distinctiveness in BCC Setu Babakan; and how current visitors perceived this social media application with User-Generated Content (UGC) and electronic Word-of-Mouth (e-WOM). This research is using a qualitative case study and content analysis as a research method. The results show that BCC Setu Babakan creative planning could encourage visitors to give some reviews and ratings concerning place identity and local distinctiveness, with plenty of reviews on the Google Review platform and fewer numbers on Trip Advisor. This study shows the importance of local identity and distinctiveness for social cohesion and local pride and the significant role of social media endorsement for the site identities through e-WOM and UGC.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Wiwik Dwi Pratiwi
AU  - Bramanti
AU  - Samsirina
PY  - 2021
DA  - 2021/11/29
TI  - Creative Planning in Place Identity, Local Distinctiveness, and Social Media Users
BT  - Proceedings of the ARTEPOLIS 8 - the 8th Biannual International Conference (ARTEPOLIS 2020)
PB  - Atlantis Press
SP  - 151
EP  - 159
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211126.017
DO  - 10.2991/assehr.k.211126.017
ID  - Pratiwi2021
ER  -