Revitalization of Kota Lama Semarang and Early Signs of Digital Place Making Through Instagram
- DOI
- 10.2991/assehr.k.211126.020How to use a DOI?
- Keywords
- Revitalization; Heritage; Social Media; Kota Lama Semarang
- Abstract
Kota Lama Semarang has just been revitalized in 2019 by the Kota Lama Management Agency or BPK2L (Badan Pengelola Kawasan Kota Lama). Nowadays, Kota Lama Semarang is far more crowded after the revitalization has been completed. The projects carried out improvements in terms of the area fabrics, building revitalization, and street furniture. These architectural elements have enhanced tourists’ visual attraction, especially for getting selfies and taking pictures. The photo uploaded to social media attracts local and international tourists. Some corridors or spots often appear when the public search for keywords about Kota Lama Semarang on social media. This research aims to discover how people perceived Kota Lama Semarang’s visual representation in the social media era, particularly on Instagram. Furthermore, this is the early step to go towards the digital placemaking concept. The photo-mapping method was conducted, in which the photos were collected through social media using Kota Lama Semarang hashtag and overlayed into the Kota Lama Semarang map. The result gives visual perspectives from Instagrammers related to the spots and architectural elements representing Kota Lama Semarang. These popular spots should have further attention to Kota Lama tourism’s sustainability and its precinct’s visual quality while taking authenticity and integrity into consideration.
- Copyright
- © 2021 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Marisa Sugangga AU - Angela Paramitasari AU - Widjaja Martokusumo AU - Arif Sarwo Wibowo PY - 2021 DA - 2021/11/29 TI - Revitalization of Kota Lama Semarang and Early Signs of Digital Place Making Through Instagram BT - Proceedings of the ARTEPOLIS 8 - the 8th Biannual International Conference (ARTEPOLIS 2020) PB - Atlantis Press SP - 180 EP - 190 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.211126.020 DO - 10.2991/assehr.k.211126.020 ID - Sugangga2021 ER -