Proceedings of the 2013 International Conference on Advances in Social Science, Humanities, and Management

Does Corporate Culture Affects Performance of Insurance Corporate

Jie Fu
Corresponding author
Corporate Culture; Insurance Corporate; Organizational Performance; 6S Model
Corporate culture is the base factor for living and healthy development, and excellent corporate culture plays an important role in raising its competitive capacity. The purpose of this article is two fold: first, this paper tries to demonstrate the corporate culture base on the 6S model which proposed by American Scholar McKinsey. Second, I try to propose and test how corporate culture affects performance under the background of China’s strongly developing insurance and with the pushing forward of governments’ supporting policy by a cross-sectional logistic regression model. The results show that corporate culture has a significant relationship with performance, and the insurance corporate with high level corporate culture has better performance than low level corporate culture.
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