A Case Study of Toyota's Globalization Strategy while Entering Chinese Market
- 10.2991/asshm-13.2013.149How to use a DOI?
- globalization; multinational; strategy
Chinese market is very important for multinational auto manufacturers, and a multinational’s practice of entering Chi-nese market is a good case for globaliza-tion strategy. In this paper we review Toyota’s strategy of entering Chinese au-to market, to evaluate the cooperation form, geographical distribution, and cus-tomization production. Toyota’s strategy in Chinese auto market is relatively suc-cessful and a more aggressive goal is be-ing implemented.
- © 2013, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Guowei Gao PY - 2013/12 DA - 2013/12 TI - A Case Study of Toyota's Globalization Strategy while Entering Chinese Market BT - Proceedings of the 2013 International Conference on Advances in Social Science, Humanities, and Management PB - Atlantis Press SP - 796 EP - 800 SN - 1951-6851 UR - https://doi.org/10.2991/asshm-13.2013.149 DO - 10.2991/asshm-13.2013.149 ID - Gao2013/12 ER -