Proceedings of the 2013 International Conference on Advances in Social Science, Humanities, and Management

A Case Study of Toyota's Globalization Strategy while Entering Chinese Market

Authors
Guowei Gao
Corresponding Author
Guowei Gao
Available Online December 2013.
DOI
https://doi.org/10.2991/asshm-13.2013.149How to use a DOI?
Keywords
globalization; multinational; strategy
Abstract
Chinese market is very important for multinational auto manufacturers, and a multinational’s practice of entering Chi-nese market is a good case for globaliza-tion strategy. In this paper we review Toyota’s strategy of entering Chinese au-to market, to evaluate the cooperation form, geographical distribution, and cus-tomization production. Toyota’s strategy in Chinese auto market is relatively suc-cessful and a more aggressive goal is be-ing implemented.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Proceedings
2013 International Conference on Advances in Social Science, Humanities, and Management (ASSHM-13)
Part of series
Advances in Intelligent Systems Research
Publication Date
December 2013
ISBN
978-90-78677-93-2
DOI
https://doi.org/10.2991/asshm-13.2013.149How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Guowei Gao
PY  - 2013/12
DA  - 2013/12
TI  - A Case Study of Toyota's Globalization Strategy while Entering Chinese Market
BT  - 2013 International Conference on Advances in Social Science, Humanities, and Management (ASSHM-13)
PB  - Atlantis Press
UR  - https://doi.org/10.2991/asshm-13.2013.149
DO  - https://doi.org/10.2991/asshm-13.2013.149
ID  - Gao2013/12
ER  -