Proceedings of the 2013 International Conference on Advances in Social Science, Humanities, and Management

Research on Brand Construction of Jingzhou Tourism Commodities

Authors
Hong Zhang, Ding Feng, Lu Gan, Xuhui Liu, Hongyu Jia
Corresponding author
Zhang
Keywords
Jingzhou; tourism commodities; brand construction
Abstract
Although Jingzhou, with a long history has rich tourism resources, it hasn’t a "stunning" brand of tourism commodities. This article believes that at the same time must both "tourism shopping brands" and "tourism commodity brands" be built in Jingzhou. According to the extensive investigation and analysis of its existing tourism resources and tourism commodity markets, implementation strategies of the Jingzhou tourism shopping brands, construction contents and strategies of Jingzhou tourism commodity brands are put forward, so as to make recommendations for promoting the development and brand construction of Jingzhou tourism commodities.
Download article (PDF)