Proceedings of the 2013 International Conference on Advances in Social Science, Humanities, and Management

Research on Brand Construction of Jingzhou Tourism Commodities

Authors
Hong Zhang, Ding Feng, Lu Gan, Xuhui Liu, Hongyu Jia
Corresponding Author
Hong Zhang
Available Online December 2013.
DOI
https://doi.org/10.2991/asshm-13.2013.150How to use a DOI?
Keywords
Jingzhou; tourism commodities; brand construction
Abstract
Although Jingzhou, with a long history has rich tourism resources, it hasn’t a "stunning" brand of tourism commodities. This article believes that at the same time must both "tourism shopping brands" and "tourism commodity brands" be built in Jingzhou. According to the extensive investigation and analysis of its existing tourism resources and tourism commodity markets, implementation strategies of the Jingzhou tourism shopping brands, construction contents and strategies of Jingzhou tourism commodity brands are put forward, so as to make recommendations for promoting the development and brand construction of Jingzhou tourism commodities.
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Proceedings
2013 International Conference on Advances in Social Science, Humanities, and Management (ASSHM-13)
Part of series
Advances in Intelligent Systems Research
Publication Date
December 2013
ISBN
978-90-78677-93-2
ISSN
1951-6851
DOI
https://doi.org/10.2991/asshm-13.2013.150How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Hong Zhang
AU  - Ding Feng
AU  - Lu Gan
AU  - Xuhui Liu
AU  - Hongyu Jia
PY  - 2013/12
DA  - 2013/12
TI  - Research on Brand Construction of Jingzhou Tourism Commodities
BT  - 2013 International Conference on Advances in Social Science, Humanities, and Management (ASSHM-13)
PB  - Atlantis Press
SN  - 1951-6851
UR  - https://doi.org/10.2991/asshm-13.2013.150
DO  - https://doi.org/10.2991/asshm-13.2013.150
ID  - Zhang2013/12
ER  -