Research on Brand Construction of Jingzhou Tourism Commodities

DOI

10.2991/asshm-13.2013.150How to use a DOI?

Keywords

Jingzhou; tourism commodities; brand construction

Abstract

Although Jingzhou, with a long history has rich tourism resources, it hasn’t a "stunning" brand of tourism commodities. This article believes that at the same time must both "tourism shopping brands" and "tourism commodity brands" be built in Jingzhou. According to the extensive investigation and analysis of its existing tourism resources and tourism commodity markets, implementation strategies of the Jingzhou tourism shopping brands, construction contents and strategies of Jingzhou tourism commodity brands are put forward, so as to make recommendations for promoting the development and brand construction of Jingzhou tourism commodities.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hong Zhang
AU  - Ding Feng
AU  - Lu Gan
AU  - Xuhui Liu
AU  - Hongyu Jia
PY  - 2013/12
DA  - 2013/12
TI  - Research on Brand Construction of Jingzhou Tourism Commodities
BT  - Proceedings of the 2013 International Conference on Advances in Social Science, Humanities, and Management
PB  - Atlantis Press
SP  - 801
EP  - 806
SN  - 1951-6851
UR  - https://doi.org/10.2991/asshm-13.2013.150
DO  - 10.2991/asshm-13.2013.150
ID  - Zhang2013/12
ER  -