Research on Brand Construction of Jingzhou Tourism Commodities
- Hong Zhang, Ding Feng, Lu Gan, Xuhui Liu, Hongyu Jia
- Corresponding Author
- Hong Zhang
Available Online December 2013.
- https://doi.org/10.2991/asshm-13.2013.150How to use a DOI?
- Jingzhou; tourism commodities; brand construction
- Although Jingzhou, with a long history has rich tourism resources, it hasn’t a "stunning" brand of tourism commodities. This article believes that at the same time must both "tourism shopping brands" and "tourism commodity brands" be built in Jingzhou. According to the extensive investigation and analysis of its existing tourism resources and tourism commodity markets, implementation strategies of the Jingzhou tourism shopping brands, construction contents and strategies of Jingzhou tourism commodity brands are put forward, so as to make recommendations for promoting the development and brand construction of Jingzhou tourism commodities.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Hong Zhang AU - Ding Feng AU - Lu Gan AU - Xuhui Liu AU - Hongyu Jia PY - 2013/12 DA - 2013/12 TI - Research on Brand Construction of Jingzhou Tourism Commodities BT - 2013 International Conference on Advances in Social Science, Humanities, and Management (ASSHM-13) PB - Atlantis Press SN - 1951-6851 UR - https://doi.org/10.2991/asshm-13.2013.150 DO - https://doi.org/10.2991/asshm-13.2013.150 ID - Zhang2013/12 ER -