Proceedings of the 2013 International Conference on Advances in Social Science, Humanities, and Management

The Study on the Evaluation of Regional Brand’s Innovation Capacity----Insights from Manufacturing Companies in Jiangmen of China

Authors
Liu He, Hong Ying Wu, ShuJin Lin, Chun Xiao, Jingyi Wang, Zheng He, Qing He
Corresponding Author
Liu He
Available Online December 2013.
DOI
https://doi.org/10.2991/asshm-13.2013.175How to use a DOI?
Keywords
Regional Brand; Industry’s Innovation Capacity; advanced equipment and manufacture; Evaluation index system; Factor analysis; Jiangmen of China
Abstract
Drawing on transformation and upgrading of advanced equipment manufacturing industry, this paper proposed an approach of how to evaluate the performance of advanced equipment manufacturing companies. Factor Analysis is adopted to analyze the innovation of reginal company. After analyzing the overall scores and ranks of the innovation capacity advanced equipment companies, we conclude that Transport Equipment Manufacturing industry has prominent advantages and potentials in contributing Jiangmen’s development and the key of creating Jiangmen’s reginal brands lies in developing and maintaining advantages of Transport Equipment Manufacturing industry. The results provides important theoretical and empirical implications to Jiangmen’s industry transforamtion and upgrading.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Proceedings
2013 International Conference on Advances in Social Science, Humanities, and Management (ASSHM-13)
Part of series
Advances in Intelligent Systems Research
Publication Date
December 2013
ISBN
978-90-78677-93-2
DOI
https://doi.org/10.2991/asshm-13.2013.175How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Liu He
AU  - Hong Ying Wu
AU  - ShuJin Lin
AU  - Chun Xiao
AU  - Jingyi Wang
AU  - Zheng He
AU  - Qing He
PY  - 2013/12
DA  - 2013/12
TI  - The Study on the Evaluation of Regional Brand’s Innovation Capacity----Insights from Manufacturing Companies in Jiangmen of China
BT  - 2013 International Conference on Advances in Social Science, Humanities, and Management (ASSHM-13)
PB  - Atlantis Press
UR  - https://doi.org/10.2991/asshm-13.2013.175
DO  - https://doi.org/10.2991/asshm-13.2013.175
ID  - He2013/12
ER  -