The Study on the Evaluation of Regional Brand’s Innovation Capacity----Insights from Manufacturing Companies in Jiangmen of China

DOI

10.2991/asshm-13.2013.175How to use a DOI?

Keywords

Regional Brand; Industry’s Innovation Capacity; advanced equipment and manufacture; Evaluation index system; Factor analysis; Jiangmen of China

Abstract

Drawing on transformation and upgrading of advanced equipment manufacturing industry, this paper proposed an approach of how to evaluate the performance of advanced equipment manufacturing companies. Factor Analysis is adopted to analyze the innovation of reginal company. After analyzing the overall scores and ranks of the innovation capacity advanced equipment companies, we conclude that Transport Equipment Manufacturing industry has prominent advantages and potentials in contributing Jiangmen’s development and the key of creating Jiangmen’s reginal brands lies in developing and maintaining advantages of Transport Equipment Manufacturing industry. The results provides important theoretical and empirical implications to Jiangmen’s industry transforamtion and upgrading.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Liu He
AU  - Hong Ying Wu
AU  - ShuJin Lin
AU  - Chun Xiao
AU  - Jingyi Wang
AU  - Zheng He
AU  - Qing He
PY  - 2013/12
DA  - 2013/12
TI  - The Study on the Evaluation of Regional Brand’s Innovation Capacity----Insights from Manufacturing Companies in Jiangmen of China
BT  - Proceedings of the 2013 International Conference on Advances in Social Science, Humanities, and Management
PB  - Atlantis Press
SP  - 941
EP  - 947
SN  - 1951-6851
UR  - https://doi.org/10.2991/asshm-13.2013.175
DO  - 10.2991/asshm-13.2013.175
ID  - He2013/12
ER  -