The Study on the Evaluation of Regional Brand’s Innovation Capacity----Insights from Manufacturing Companies in Jiangmen of China
- 10.2991/asshm-13.2013.175How to use a DOI?
- Regional Brand; Industry’s Innovation Capacity; advanced equipment and manufacture; Evaluation index system; Factor analysis; Jiangmen of China
Drawing on transformation and upgrading of advanced equipment manufacturing industry, this paper proposed an approach of how to evaluate the performance of advanced equipment manufacturing companies. Factor Analysis is adopted to analyze the innovation of reginal company. After analyzing the overall scores and ranks of the innovation capacity advanced equipment companies, we conclude that Transport Equipment Manufacturing industry has prominent advantages and potentials in contributing Jiangmen’s development and the key of creating Jiangmen’s reginal brands lies in developing and maintaining advantages of Transport Equipment Manufacturing industry. The results provides important theoretical and empirical implications to Jiangmen’s industry transforamtion and upgrading.
- © 2013, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Liu He AU - Hong Ying Wu AU - ShuJin Lin AU - Chun Xiao AU - Jingyi Wang AU - Zheng He AU - Qing He PY - 2013/12 DA - 2013/12 TI - The Study on the Evaluation of Regional Brand’s Innovation Capacity----Insights from Manufacturing Companies in Jiangmen of China BT - Proceedings of the 2013 International Conference on Advances in Social Science, Humanities, and Management PB - Atlantis Press SP - 941 EP - 947 SN - 1951-6851 UR - https://doi.org/10.2991/asshm-13.2013.175 DO - 10.2991/asshm-13.2013.175 ID - He2013/12 ER -