Exploring Potential Visitor and Visitor Perception of Destination Image of Palabuhan Ratu through Personal Values

DOI

10.2991/atf-16.2016.7How to use a DOI?

Keywords

Destination Image; Personal Values; List of Values (LOV), Behavior

Abstract

Purpose - The main purpose of this research is to investigate the effect of personal values on potential visitor and visitor perception of Palabuhan Ratu destination image Methodology - An extensive literature review was carried out to identify factors that influence destination image and to identify suitable instrument to measures destination image and personal values. Primary research was conducted using questionnaire as instrument for data collection, sample size was (n=154) and most of them were students and alumni of Sekolah Tinggi Pariwisata Bandung chosen through non-random sampling technique, the collected data were then analyzed using regression and univariate analysis of variance in SPSS. Findings - The key finding of this research were personal values are significantly affect destination image, it was also found out that there was no significant difference of image between potential visitor and visitor of Palabuhan Ratu. Significant differences of perception also not exist across demographic segments. Subsequently several recommendations were developed for the tourism managements and authorities of Palabuhan Ratu based on research findings. Values - This study contributes to the body of knowledge by providing empirical data on the effect of personal value towards destination image perception, especially in tourism context

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Mohammad Subandi
PY  - 2016/05
DA  - 2016/05
TI  - Exploring Potential Visitor and Visitor Perception of Destination Image of Palabuhan Ratu through Personal Values
BT  - Proceedings of the Asia Tourism Forum 2016 - the 12th Biennial Conference of Hospitality and Tourism Industry in Asia
PB  - Atlantis Press
SP  - 52
EP  - 60
SN  - 2352-5428
UR  - https://doi.org/10.2991/atf-16.2016.7
DO  - 10.2991/atf-16.2016.7
ID  - Subandi2016/05
ER  -