Analysis of The Four Pillars of Tourism Development Planning in The Tourism Areas of Kretek, Bantul, Yogyakarta, Indonesia

DOI

10.2991/atf-16.2016.24How to use a DOI?

Keywords

tourism; development; destination; marketing; industry; institution.

Abstract

Tourism sector has played an important role in economic development in Kretek district of Bantul regency. Tourism is main life style of Kretek People. Result of current research indicated that Kretek district has many superior destinations that have not been worked maximally. Its tourism product was stagnant and tourism attraction decreased. The condition requires government intervention as one of stakeholders particularly in determining policy and capital. Product diversification and revitalization should be done in the industry to improve quality and quantity of tourism product. The product is offered by Kretek destination as potential one. It is marketed by brand strengthening, promotion and partnership with other parties

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ani Wijayanti
AU  - Ike Dewi
PY  - 2016/05
DA  - 2016/05
TI  - Analysis of The Four Pillars of Tourism Development Planning in The Tourism Areas of Kretek, Bantul, Yogyakarta, Indonesia
BT  - Proceedings of the Asia Tourism Forum 2016 - the 12th Biennial Conference of Hospitality and Tourism Industry in Asia
PB  - Atlantis Press
SP  - 160
EP  - 164
SN  - 2352-5428
UR  - https://doi.org/10.2991/atf-16.2016.24
DO  - 10.2991/atf-16.2016.24
ID  - Wijayanti2016/05
ER  -