Shopping Behaviour Chinese Tourists In Bali

DOI

10.2991/atf-16.2016.67How to use a DOI?

Keywords

Tourism, Souvenir, Chinese Tourist, Shopping behaviour

Abstract

In tourism sector, shopping is a favorite activity for tourists especially for Chinese tourists. Shopping behaviour can be different according to their interest. This research aims at investigating the shopping behaviour of the tourists from China as the second major market in Bali. The questionnaire by chinese respondents is separated into three parts, that are Personal information, Shooping pattern and In store shopping experience. The method using frequency of likert scale by Chinese guests visiting Bali in 2015 with total 104 persons. The result of this research are that in Shopping Pattern : chinese tourist likes to shop at traditional Bali souvenir shop, buy alot of walet product, get information from their guide, shopping for 3 days, with local currency (rupiah) and shopping based of friends and relatives recommended. And in Store shopping experience, Chinese tourist in product attributes (A) prefer quality of material, in store shopping environment (B) prefer the need fitting room facilities, for salesperson service (C) they need good product knowledge and for store policy (D) likes after sales service. Results of this research can be taken into consideration for all stakeholders or parties who handle Chinese tourists , especially for entrepreneurs who provide services souvenirs or a travel agency that handles Chinese tourists in Bali

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - IGusti Hendriyani
PY  - 2016/05
DA  - 2016/05
TI  - Shopping Behaviour Chinese Tourists In Bali
BT  - Proceedings of the Asia Tourism Forum 2016 - the 12th Biennial Conference of Hospitality and Tourism Industry in Asia
PB  - Atlantis Press
SP  - 445
EP  - 450
SN  - 2352-5428
UR  - https://doi.org/10.2991/atf-16.2016.67
DO  - 10.2991/atf-16.2016.67
ID  - Hendriyani2016/05
ER  -