Proceedings of the Asia Tourism Forum 2016 - the 12th Biennial Conference of Hospitality and Tourism Industry in Asia

The Influence of Gastronomic Tourism Traditional Sundanese Food on Tourist Visit Decisions to Bandung

Authors
Ayu Nurwitasari
Corresponding Author
Ayu Nurwitasari
Available Online May 2016.
DOI
10.2991/atf-16.2016.85How to use a DOI?
Keywords
Gastronomics tourism, sundanese cuisine,
Abstract

Gastronomic Tourism is part of the special interests that explore natural resources and the potential to give rise to the nation's cultural arts and special interest attractiveness as a tourist target . Gastronomic tourism give travelers an authentic culinary education and a much greater understanding and appreciation of the cultural richness and high culinary an area. Bandung has an unique gastronomic traditional Sundanese food with a lively establishment of various types of traditional Sundanese restaurant that not only serves as an element of physiological needs alone but involves elements of culture and the uniqueness of which is the symbol of regionalism . With assets of traditional Sundanese food gastronomic tourism owned by Bandung the government should be able to interpret and packed gastronomic tour as one of the leading tourist attraction that is able to increase tourist visits to Bandung which will directly impact positively on the development. Independent variable in this research is the gastronomic tourism as ( X ) consisting of ( X1 ) Food as a symbol , ( X2 ) Food as a sign of communion , ( X3 ) Food as a class marker , and ( X4 ) Food as an emblem and the decision to visit as ( Y ) . Object of this study is the opinion of the respondents about the decision gastronomic travelers visiting to Bandung . The method used is descriptive research and verification . Target population in this study were tourists visiting Bandung based on the types of travel in 2013 is equal to 5,179,888 . Sample of 100 tourists . In this research systematic sampling . Based on the research that has been done by using descriptive analysis and verification sub-variables that obtain the highest valuation is food as symbol food as a class marker while obtaining the lowest ratings . Sub-variables of the decision to Bandung who obtained the highest valuation is based electoral appeal of Bandung tourism product . While the selection of the number of visits received the lowest ratings . Influence of gastronomic tours with the decision has been a strong relationship . The results showed that the gastronomic tourism significantly influence the decision to choose to visit Bandung as a preferred tourist destination

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Asia Tourism Forum 2016 - the 12th Biennial Conference of Hospitality and Tourism Industry in Asia
Series
Advances in Economics, Business and Management Research
Publication Date
May 2016
ISBN
10.2991/atf-16.2016.85
ISSN
2352-5428
DOI
10.2991/atf-16.2016.85How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Ayu Nurwitasari
PY  - 2016/05
DA  - 2016/05
TI  - The Influence of Gastronomic Tourism Traditional Sundanese Food on Tourist Visit Decisions to Bandung
BT  - Proceedings of the Asia Tourism Forum 2016 - the 12th Biennial Conference of Hospitality and Tourism Industry in Asia
PB  - Atlantis Press
SP  - 551
EP  - 557
SN  - 2352-5428
UR  - https://doi.org/10.2991/atf-16.2016.85
DO  - 10.2991/atf-16.2016.85
ID  - Nurwitasari2016/05
ER  -