Proceedings of the Asia Tourism Forum 2016 - the 12th Biennial Conference of Hospitality and Tourism Industry in Asia

Optimizing The Website To Increase The Online Purchasing at Kampung Gadjah Wonderland

Authors
Retno Wahyuni, Dede Kuswandi
Corresponding author
Retno Wahyuni
Keywords
website, online purchasing, target visitors
Abstract
The era of digitalization now has given a huge impact to all sectors. Internet as one of the tools is used to support all business, especially in tourism industries. Website of an establishment would be a big chance to inform anything about the products. The prospect Kampung Gajah Wonderland is considered good in the future. It provides nature, culinary travelling, theme park, and outbound activities. The use of website is one of the ways to promote their products. The problem found in this research is the number of visitors using online transaction is still under the target. The method used is descriptive quantitative statistical approach. The observation is used to retrieve the data at AWC, also the writer uses an interview, and questionnaires. Analytical techniques used is Equal analysis to determine the quality of its website. AWC's website is found good. there are some factors from the website is under average the security and easiness are still under average The conclusion of the research is that the visitors have accessed the website but the information about online purchase is still under the target.
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