Actualization of “Health” Concept in Texts of Advertising Messages
- https://doi.org/10.2991/aer.k.200202.060How to use a DOI?
- concept of “health”, advertising messages, advertising texts of medical centers, semantic contexts
This article is devoted to the realization of the vital “health” concept in advertising discourse. It considers how the conceptual advertising space invades the addressee’s mental world and uses cultural concepts for pragmatic purposes, actualizing their cognitive criterions, creating new meanings. On the basis of the analyzed corpus of advertising texts for medical centers, we have distinguished the lexical units actualizing the concept of “health” and its various criterions, activating semantic contexts. We also have defined the lexical representatives of the concept.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Natalia Vartanova AU - Marina Volodina PY - 2020 DA - 2020/02/08 TI - Actualization of “Health” Concept in Texts of Advertising Messages BT - Proceedings of the IV International Scientific and Practical Conference 'Anthropogenic Transformation of Geospace: Nature, Economy, Society' (ATG 2019) PB - Atlantis Press SP - 297 EP - 300 SN - 2352-5401 UR - https://doi.org/10.2991/aer.k.200202.060 DO - https://doi.org/10.2991/aer.k.200202.060 ID - Vartanova2020 ER -