Proceedings of the IV International Scientific and Practical Conference 'Anthropogenic Transformation of Geospace: Nature, Economy, Society' (ATG 2019)

Actualization of “Health” Concept in Texts of Advertising Messages

Authors
Natalia Vartanova, Marina Volodina
Corresponding Author
Natalia Vartanova
Available Online 8 February 2020.
DOI
https://doi.org/10.2991/aer.k.200202.060How to use a DOI?
Keywords
concept of “health”, advertising messages, advertising texts of medical centers, semantic contexts
Abstract

This article is devoted to the realization of the vital “health” concept in advertising discourse. It considers how the conceptual advertising space invades the addressee’s mental world and uses cultural concepts for pragmatic purposes, actualizing their cognitive criterions, creating new meanings. On the basis of the analyzed corpus of advertising texts for medical centers, we have distinguished the lexical units actualizing the concept of “health” and its various criterions, activating semantic contexts. We also have defined the lexical representatives of the concept.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the IV International Scientific and Practical Conference 'Anthropogenic Transformation of Geospace: Nature, Economy, Society' (ATG 2019)
Series
Advances in Engineering Research
Publication Date
8 February 2020
ISBN
978-94-6252-898-7
ISSN
2352-5401
DOI
https://doi.org/10.2991/aer.k.200202.060How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Natalia Vartanova
AU  - Marina Volodina
PY  - 2020
DA  - 2020/02/08
TI  - Actualization of “Health” Concept in Texts of Advertising Messages
BT  - Proceedings of the IV International Scientific and Practical Conference 'Anthropogenic Transformation of Geospace: Nature, Economy, Society' (ATG 2019)
PB  - Atlantis Press
SP  - 297
EP  - 300
SN  - 2352-5401
UR  - https://doi.org/10.2991/aer.k.200202.060
DO  - https://doi.org/10.2991/aer.k.200202.060
ID  - Vartanova2020
ER  -