Proceedings of the 10th International Conference on Business, Accounting, Finance and Economics (BAFE 2022)

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Theory of Planned Behaviour: Influence of the Constructs on Behavioural Intention in Digital Banking

Authors
Ahmad Nazri Wahidudin1, *, Muhammad Ashraf Anuar1, Siti Nur Amira Othman1, Yin Mei Kong1, Nabihah Aminaddin1
1Faculty of Business and Finance, Universiti Tunku Abdul Rahman, Jalan Universiti, Bandar Barat, 31900, Kampar, Perak, Malaysia
*Corresponding author. Email: nazriw@utar.edu.my
Corresponding Author
Ahmad Nazri Wahidudin
Available Online 4 February 2023.
DOI
10.2991/978-2-494069-99-2_13How to use a DOI?
Keywords
Theory of Planned Behaviour; Behaviour intention; Digital banking
Abstract

The introduction of digital banking might have a negative or positive impact on the value of the financial system. It is a tremendous chance for the firms that are prepared for the huge transformation since customers have turned their preference towards cashless transaction due of the COVID-19 pandemic. Based on the notion that digital banks would soon enter the Malaysian banking market, this research seeks to analyse customer behaviour intention using the Theory of Planned Behaviour (TPB). A Theory of Planned Behaviour, Ajzen (1991) explains that a person behavioural action is based on an immediate antecedent, which is his or her behavioural intention. This conceptual paper proposes three construct which are attitude, social norm and perceived behaviour control that influence consumers’ behaviour intention to use digital banking. Past studies have found mixed results from the three constructs to the behaviour intention. Besides that, age apparently has no significant moderating role in the intention of technology acceptance within the context of TPB. Therefore, this study aims to investigate three constructs moderated by age in influencing the behaviour intention. Quantitative questionnaire is used to measure responses of participants.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 10th International Conference on Business, Accounting, Finance and Economics (BAFE 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
4 February 2023
ISBN
10.2991/978-2-494069-99-2_13
ISSN
2352-5428
DOI
10.2991/978-2-494069-99-2_13How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ahmad Nazri Wahidudin
AU  - Muhammad Ashraf Anuar
AU  - Siti Nur Amira Othman
AU  - Yin Mei Kong
AU  - Nabihah Aminaddin
PY  - 2023
DA  - 2023/02/04
TI  - Theory of Planned Behaviour: Influence of the Constructs on Behavioural Intention in Digital Banking
BT  - Proceedings of the 10th International Conference on Business, Accounting, Finance and Economics (BAFE 2022)
PB  - Atlantis Press
SP  - 159
EP  - 166
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-2-494069-99-2_13
DO  - 10.2991/978-2-494069-99-2_13
ID  - Wahidudin2023
ER  -