Proceedings of the 4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)

The Phenomenon of Online Shopping in the Digital Age: Why Do People Like It?

Authors
Mohamad Suharto, Deny Tri Ardhianto, Anugrah Irfan Ismail, Nadia Sigi Prameswari
Corresponding Author
Mohamad Suharto
Available Online February 2018.
DOI
https://doi.org/10.2991/bcm-17.2018.63How to use a DOI?
Keywords
Online shopping, e-commerce, web design
Abstract
The purpose of this study is to explain what factors influence consumers like to shop online. The concept underlying this study is the phenomenon of online shopping as a behaviors transformation that occurred in Indonesia. Not only in Indonesia, online shopping has spread to many countries along with the development of e-commerce business. It can be concluded that some factors influencing most consumers to like shopping online are: the visual appeal of e-commerce web design, interactive website features, the ease of the website's user interface, the corporate identity design, and the brand positioning of e-commerce companies.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)
Part of series
Advances in Economics, Business and Management Research
Publication Date
February 2018
ISBN
978-94-6252-478-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/bcm-17.2018.63How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Mohamad Suharto
AU  - Deny Tri Ardhianto
AU  - Anugrah Irfan Ismail
AU  - Nadia Sigi Prameswari
PY  - 2018/02
DA  - 2018/02
TI  - The Phenomenon of Online Shopping in the Digital Age: Why Do People Like It?
BT  - 4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)
PB  - Atlantis Press
SP  - 327
EP  - 330
SN  - 2352-5428
UR  - https://doi.org/10.2991/bcm-17.2018.63
DO  - https://doi.org/10.2991/bcm-17.2018.63
ID  - Suharto2018/02
ER  -