The Phenomenon of Online Shopping in the Digital Age: Why Do People Like It?
Mohamad Suharto, Deny Tri Ardhianto, Anugrah Irfan Ismail, Nadia Sigi Prameswari
Available Online February 2018.
- https://doi.org/10.2991/bcm-17.2018.63How to use a DOI?
- Online shopping, e-commerce, web design
- The purpose of this study is to explain what factors influence consumers like to shop online. The concept underlying this study is the phenomenon of online shopping as a behaviors transformation that occurred in Indonesia. Not only in Indonesia, online shopping has spread to many countries along with the development of e-commerce business. It can be concluded that some factors influencing most consumers to like shopping online are: the visual appeal of e-commerce web design, interactive website features, the ease of the website's user interface, the corporate identity design, and the brand positioning of e-commerce companies.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Mohamad Suharto AU - Deny Tri Ardhianto AU - Anugrah Irfan Ismail AU - Nadia Sigi Prameswari PY - 2018/02 DA - 2018/02 TI - The Phenomenon of Online Shopping in the Digital Age: Why Do People Like It? BT - 4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017) PB - Atlantis Press SP - 327 EP - 330 SN - 2352-5428 UR - https://doi.org/10.2991/bcm-17.2018.63 DO - https://doi.org/10.2991/bcm-17.2018.63 ID - Suharto2018/02 ER -