Proceedings of the 4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)

Wisely Using Gadget for Parents in Family Environment Campaign Design

Authors
Hasna Budi Ariani, Gandara Permana
Corresponding Author
Hasna Budi Ariani
Available Online February 2018.
DOI
https://doi.org/10.2991/bcm-17.2018.64How to use a DOI?
Keywords
Gadget, Parents, Children, Family
Abstract
A gadget is a device that functions primarily to ease human communication. However, nowadays there pretty many people that using gadget unwisely, they are too busy with their own gadget and tends to be neglected their en- vironment roughly. This behavior also occurs in the family environment, which caused some negative effects. One of which is causing increasingly difficult direct interaction between family members. Based on existing research, it required an un- derstanding for the parents in order to understand the negative impact of using gadget excessively. Therefore, it will rise their awareness to change their behavior, so they will understand and become wiser to choose the time when using gadget. This study uses qualitative methods by collecting data through observation, interview, questionnaire, and using the com- munication strategy design Facet Model of Effects afterwards. The consideration of creative strategy is packaged in a visual form that has focus on the child's feeling when they parents uses gadget too much in front of them, as well as using various medias, among posters, video, and other supporting medias.
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Proceedings
4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)
Part of series
Advances in Economics, Business and Management Research
Publication Date
February 2018
ISBN
978-94-6252-478-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/bcm-17.2018.64How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Hasna Budi Ariani
AU  - Gandara Permana
PY  - 2018/02
DA  - 2018/02
TI  - Wisely Using Gadget for Parents in Family Environment Campaign Design
BT  - 4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)
PB  - Atlantis Press
SP  - 331
EP  - 334
SN  - 2352-5428
UR  - https://doi.org/10.2991/bcm-17.2018.64
DO  - https://doi.org/10.2991/bcm-17.2018.64
ID  - Ariani2018/02
ER  -