Citilink Journey Promotional Design
- Keywords
- Tourism, Service, Promotion, Design.
- Abstract
Citilink Journey is a domestic travel package program from Citilink Indonesia with travel agency service system. Unfortunately, travelers have less preferences with using travel agency service because they want practical, fast, and transparent vacation solution offered by direct-to-consumers websites and applications. Due to the differences in terms of pricing for tickets, hotels, places, and the traveler’s needs for information, the situation creates an opportunity for promotions of Citilink Journey, Citilink Journey has a package feature including round trip airline tickets, hotels, local culinary, amusement tickets, transport, driver, and a tour guide. “Citilink Journey’s Promotional Design” intends to gather attention, educate, remind, and assure the audiences to use Citilink Journey. The promotional design uses qualitative methods to accumulate data such as literature study, interview, observation, and questionaire followed by SWOT and AOI analysis. Design is aimed to 20-25th years old young adults with occupation as fresh graduates or first jobbers in Jakarta. Applied design strategy approach will result a visual concept and creative media which fit with activity, interest, and opinion of the targeted audiences. Big idea of the design is to using webpage and 60 seconds video to introduce the features and benefits of Citilink Journey
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Indra Nugraha AU - Sri Nurbani PY - 2019/07 DA - 2019/07 TI - Citilink Journey Promotional Design BT - Proceedings of the 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018) PB - Atlantis Press SP - 278 EP - 284 SN - 2352-5398 UR - https://www.atlantis-press.com/article/125910945 ID - Nugraha2019/07 ER -