Exploration to the Most Fundamental Form of Dynamic Visual Identity

Keywords

Fundamental form, dynamic, visual, identity, brand

Abstract

Dynamic identities are a relatively new concept in graphic design. Because in contrary, in the past a brand identity was just a single fixed mark, usually in the form of a logo used for brand recognition – with the aim of providing consumers with a visual reference to allow them to differentiate between competitors. The change has been prompted by the rise of new media and by the advent of the Internet, which has led to the actualization in real life. Digital technology has brought considerable innovation in the design process of visual identities as well. However, the utilization of Dynamic Identity concept can very costly due to the technological requirement. As the result, this have called us into discussion regarding “can dynamic identity be applied without the any digital support?” as expected that more companies can get the advantages from the new concept. The method of Literature review and Visual analysis applied in this research to explores the possibilities to the disattachment the technological aspect from the dynamic identity concept

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Riky Siswanto
AU  - Jasni Dolah
PY  - 2019/07
DA  - 2019/07
TI  - Exploration to the Most Fundamental Form of Dynamic Visual Identity
BT  - Proceedings of the 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)
PB  - Atlantis Press
SP  - 432
EP  - 438
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125910966
ID  - Siswanto2019/07
ER  -