Proceedings of the Brawijaya International Conference on Business, Administration, Taxation, and Tourism (BICBATT 2022)

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A Value Chain Analysis of Rice Commodity: Value Addition and Develop Strategies

Authors
Shinta Amelya Sandra1, Wisynu Ari Gutama2, Destyana Ellingga Pratiwi2, Anni Rahimah1, *
1Department of Business Administration, Universitas Brawijaya, Malang, Indonesia
2Department of Agricultural Socioeconomics, Faculty of Agriculture, Universitas Brawijaya, Malang, Indonesia
*Corresponding author. Email: anni@ub.ac.id
Corresponding Author
Anni Rahimah
Available Online 22 September 2023.
DOI
10.2991/978-94-6463-240-8_16How to use a DOI?
Keywords
Value Chain Analysis; Strategy; Competitive Advantage
Abstract

Uncertainties in rice demand and supply has been impacted market price and simultaneously to each main actors marketing margin. Taking consciousness to the phenomenon, recent study was organized in order to serve a proper explanation of current rice marketing channel activity, involving its value addition processes to evaluate rice value chain performance. This study was carried out to describe the rice value chain activities and calculate each actor’s profit. Research also concerned with portraying strategies to improve competitive advantage of Rumah Pangan Kita as a rice retailer. This research incorporates the value chain analysis (VCA) framework and Strength-Weakness-Opportunity-Threat analysis of the rice value chain (RVC) to look at value adds and suggested upgrading measures to identify various segments in the RVC and improve the competitiveness. Marketing and sales activity and firm infrastructure contributed the highest potential value to Rumah Pangan Kita’s business. Meanwhile, marketing chain has shown that rice millers have the significant profit. The following analysis revealed that internal and external environment of Rumah Pangan Kita supported its strong position. Maintaining the sustainability of the rice value chain by involving Rumah Pangan Kita in its marketing channel will significantly boost actors’ welfare and strengthen Rumah Pangan Kita’s competitive advantage.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Brawijaya International Conference on Business, Administration, Taxation, and Tourism (BICBATT 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
22 September 2023
ISBN
10.2991/978-94-6463-240-8_16
ISSN
2352-5428
DOI
10.2991/978-94-6463-240-8_16How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Shinta Amelya Sandra
AU  - Wisynu Ari Gutama
AU  - Destyana Ellingga Pratiwi
AU  - Anni Rahimah
PY  - 2023
DA  - 2023/09/22
TI  - A Value Chain Analysis of Rice Commodity: Value Addition and Develop Strategies
BT  - Proceedings of the Brawijaya International Conference on Business, Administration, Taxation, and Tourism (BICBATT 2022)
PB  - Atlantis Press
SP  - 130
EP  - 136
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-240-8_16
DO  - 10.2991/978-94-6463-240-8_16
ID  - Sandra2023
ER  -