The Analysis of Influence of Destination Image, Islamic Value, and Brand Ambassador on Perceived Value and Satisfaction

DOI

10.2991/978-94-6463-240-8_17How to use a DOI?

Keywords

Destination Image; Islamic Value; Brand Ambassador; Perceived Value; Satisfaction

Abstract

Because more and more travellers are starting to show interest in halal tourism, halal tourism has started to expand in Indonesia. There are numerous sharia-compliant natural attractions in Indonesia, including Islamic boarding schools and locations of Islamic regal heritage. Researchers are interested in researching The Analysis of Influence of Destination Image, Islamic Value, and Brand Ambassador on Perceived Value and Satisfaction. This study examines the effect of destination image and Islamic value on perceived value and satisfaction. The method used in the literature study is library research, using a review of the literature with the term, this paper examines the trajectory of destination image development (Destination Image, Islamic Value and Brand Ambassador) and (Perceived Value and Satisfaction). The findings show that the development of the Tourist satisfactionn is unaffected by destination image, it was evident that there was no impact based on the journals that were evaluated. Additionally, every keyword associated with this study has an impact on the studied dependent variable. The executives and authorities concerned with Islamic values in tourism, destination competitiveness, concept development, resource allocation, and visitor behaviour should pay attention to this study (e.g., perceived value and satisfaction). This study proposed Halal tourism management must enhance creative marketing methods to increase satisfaction by enhancing destination image, enhancing online and web- based techniques, and enhancing the marketing team’s capacity for persuasion. The main value of this paper is the analysis of the effect of destination image and Islamic value on perceived value and satisfaction from the halal tourism perspective.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Siti Zulhaikhah
AU  - Edy Yulianto
AU  - Edriana Pangestuti
PY  - 2023
DA  - 2023/09/22
TI  - The Analysis of Influence of Destination Image, Islamic Value, and Brand Ambassador on Perceived Value and Satisfaction
BT  - Proceedings of the Brawijaya International Conference on Business, Administration, Taxation, and Tourism (BICBATT 2022)
PB  - Atlantis Press
SP  - 137
EP  - 143
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-240-8_17
DO  - 10.2991/978-94-6463-240-8_17
ID  - Zulhaikhah2023
ER  -