Development of Business and Business Systems to Promote Investment Growth and Regional Economic Resilience: By Using Internet and Social Media

DOI

10.2991/aebmr.k.220128.029How to use a DOI?

Keywords

Innovation; Business Development; Local Community

Abstract

The farmers are ironically living below prosperity despite the potential of fertile land and high productivity. The price of cassava keep falling because the farmers have inadequate bargain position; thus the price is controlled by the factory. The price keeps on below the expected price, even today’s price reaches Rp, 900,-/kg. This price will not cover the break event point, implying the 11 months of working can’t be sufficient for the farmers to pay their costs. The dependency of the farmer to the factory and market middlemen has worsened during the pandemic crisis. As the factories shutting down, the demand of cassava is highly decreased. These problematic situations encourage us to rethink the cassava cultivation in this area and improve Malang Regency in general, considering the strategic advantages of the rural areas could contribute better for the societal resiliency responding to the pandemic. This study aims to develop an applicable initiative framework of Investment Destination Rural Area. This study offers the perspective of optimizing local advantages through problem solving, value creation and collaboration. By restructuring the farmer businesses and establishing new SMEs, the supply side of the cassava production is expected to be absorbed better resulting better bargaining position for the farmers. This method of the study is qualitative with case study approach in Jabung of Malang, thus, meta-analysis elaborated. The findings propose that by optimizing local advantage, elaborating natural resource and people empowerment, a pull marketing magnet can be established without much push marketing. Internet has broken many barriers for business entry since people can make their own social media to promote any business. Experience sharing through social media is proven to be one pivotal support in this case because it is believed to be more trusted than any other means of advertisements.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Moeljadi
AU  - Sherlinda Octa Yuniarsa
AU  - Triningsih Sri Supriyati
PY  - 2022
DA  - 2022/01/28
TI  - Development of Business and Business Systems to Promote Investment Growth and Regional Economic Resilience: By Using Internet and Social Media
BT  - Proceedings of the Brawijaya International Conference on Economics, Business and Finance 2021 (BICEBF 2021)
PB  - Atlantis Press
SP  - 222
EP  - 227
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220128.029
DO  - 10.2991/aebmr.k.220128.029
ID  - 2022
ER  -