Planning and Strategy for Industrial Development Based on Superior Products in Pangkalpinang City

DOI

10.2991/aebmr.k.220128.037How to use a DOI?

Keywords

Planning; Industrial Development Strategy; Analytical Hierarchy Process; SWOT Analysis

Abstract

This study aims to determine the priority superior product of Pangkalpinang City and its development strategy, concerning the preparation of the Regional Industrial Development Plan. In determining the superior product through 2 (two) stages, namely the identification of the leading processing industry subsector, then the superior product is identified based on the superior processing industry subsector. In determining the priority of superior product alternatives, the Analytical Hierarchy Process (AHP) is used. Based on the results of the AHP analysis, it was determined that processed food products made from fish raw materials such as shredded, Surimi, Fish Oil, key citrus drink products and fertilizers as well as fish feed and biodegradable packaging were the flagship products of Pangkalpinang City. Furthermore, the product development strategy is formulated using a SWOT analysis.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Reniati Reniati
AU  - Rostiar Sitorus
AU  - Denny Syaputra
PY  - 2022
DA  - 2022/01/31
TI  - Planning and Strategy for Industrial Development Based on Superior Products in Pangkalpinang City
BT  - Proceedings of the Brawijaya International Conference on Economics, Business and Finance 2021 (BICEBF 2021)
PB  - Atlantis Press
SP  - 285
EP  - 292
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220128.037
DO  - 10.2991/aebmr.k.220128.037
ID  - Reniati2022
ER  -