Formulating Strategies for Improving the Competitiveness of Cajuput Small Industry in Buru Regency’s (A Case Study)
- 10.2991/assehr.k.201021.018How to use a DOI?
- competitiveness, cajuput small industry, cajuput oil, Buru Regency, strategies
This study aimed to determine the best strategy for increasing the competitiveness of cajuput small industries in the Buru Regency. The data was received from observation, interview, discussion, library study, and from related stakeholders in Buru Regency. The data were analyzed based on IFE matrix, IFE matrix, IE Matrix, and AHP Method. The results of this study indicated that 23 internal factors and 19 external factors affected the cajuput small industry in Buru Regency. Adulteration cajuput oil and unprofitable contract of cajuput land were the main threat of cajuput small industries, while limited marketing, promotion, entrepreneurial skills, and lack of managerial capabilities were the major weaknesses of the industry. Based on the IE matrix, the position of the cajuput oil industry was in the hold and maintain, as well as the market penetration and product development can be applied as the intensive strategies. The recommended strategies to improve the competitiveness of the cajuput small industry in Buru Regency were: perceiving and maintaining the quality of the cajuput oil which related to the market, creating a brand and brand awareness for cajuput product, and investing in the scaling-up of distillation equipment
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Amina Kurniasi Alu AU - Machfud AU - Meika Syahbana Rusli PY - 2020 DA - 2020/10/22 TI - Formulating Strategies for Improving the Competitiveness of Cajuput Small Industry in Buru Regency’s (A Case Study) BT - Proceedings of the Brawijaya International Conference on Multidisciplinary Sciences and Technology (BICMST 2020) PB - Atlantis Press SP - 72 EP - 75 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.201021.018 DO - 10.2991/assehr.k.201021.018 ID - Alu2020 ER -