Proceedings of the Business Innovation and Engineering Conference 2020 (BIEC 2020)

graduate.id: A Business Model to Cater the Needs of Graduates on Graduation Ceremony

Authors
Dita Yuniar, Arif Imam Suroso, Febriantina Dewi
Corresponding Author
Dita Yuniar
Available Online 28 July 2021.
DOI
https://doi.org/10.2991/aebmr.k.210727.016How to use a DOI?
Keywords
business model canvas, design thinking, graduation ceremony, prototype
Abstract

Graduation ceremony, especially from higher education institutions, is a cause for celebration in Indonesia, where graduates and their family will dress to the teeth and have their photo taken by professional photographer. Therefore, there is high demand for clothes, accessories, professional make-up artist and professional photo service. However, there is no marketplace that cater to the specific need for graduation ceremony. This research aims to identify customers problems related to preparing for their graduation ceremony, to design product that provide solutions for those problems and to develop business model for the product. This research use design thinking for making product prototype and business model canvas to design the business model. We develop graduate.id, e-marketplace specialized for graduation ceremony related needs. There are two iterations of product prototype and business model canvas. The proposed values of graduate.id are try at home feature, reputable vendors, product exchange warrantee, choices of products and services, graduation references and bidding feature.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the Business Innovation and Engineering Conference 2020 (BIEC 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
28 July 2021
ISBN
978-94-6239-409-4
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.210727.016How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Dita Yuniar
AU  - Arif Imam Suroso
AU  - Febriantina Dewi
PY  - 2021
DA  - 2021/07/28
TI  - graduate.id: A Business Model to Cater the Needs of Graduates on Graduation Ceremony
BT  - Proceedings of the Business Innovation and Engineering Conference 2020 (BIEC 2020)
PB  - Atlantis Press
SP  - 89
EP  - 94
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210727.016
DO  - https://doi.org/10.2991/aebmr.k.210727.016
ID  - Yuniar2021
ER  -