Product Development Framework for Ginger Tea

DOI

10.2991/aebmr.k.210727.015How to use a DOI?

Keywords

customer discovery, business model canvas, ginger tea

Abstract

One of the popular ginger-based products in Indonesia is ginger tea. It is believed that ginger can boost immune system. Targeted customers are adults under 50 years old, who will go back to work at the office for new normal era at this covid-19 pandemic. The purpose of this study was to develop ginger tea product for the targeted customers using customer discovery and business model canvas. According to targeted customers, previously available products’ taste is not fresh, lack of pungent and spicy taste of ginger, not packaged properly so it loses its warmth, difficult to get and not enough information available on the products. The proposed product and its business model are done in one iteration. The result shows that targeted consumers are interested in the proposed product’s value proposition. The proposed ginger tea product is seen as fresh with functional and attractive packaging, easy to get and clear product information.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nada Widyanto Rizki
AU  - Febriantina Dewi
AU  - Anita Primaswari Widhiani
PY  - 2021
DA  - 2021/07/28
TI  - Product Development Framework for Ginger Tea
BT  - Proceedings of the Business Innovation and Engineering Conference 2020 (BIEC 2020)
PB  - Atlantis Press
SP  - 86
EP  - 88
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210727.015
DO  - 10.2991/aebmr.k.210727.015
ID  - Rizki2021
ER  -