Proceedings of the 4th Borobudur International Symposium on Science and Technology 2022 (BIS-STE 2022)

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Digitalization of Tourism Villages: Social Media as a Tourism Promotion Strategy in Tinalah Tourism Village, Kulon Progo Regency

Authors
Kevin Arya Pranaja1, *, Muhammad Akbar Nugraha Sabarna1, Dimas Prahmana1, Satria Iman Prasetyo1
1Department of Government Studies, Faculty of Social and Political Science, Universitas Muhammadiyah Yogyakarta, Yogyakarta, 55183, Indonesia
*Corresponding author. Email: kevin.arya.isip21@mail.umy.ac.id
Corresponding Author
Kevin Arya Pranaja
Available Online 9 November 2023.
DOI
10.2991/978-94-6463-284-2_53How to use a DOI?
Keywords
Digitalization; Social Media; Dewi Tinalah Tourism Village
Abstract

This study aims to determine the communication strategy of Tinalah Tourism Village in promoting digital-based tourist destinations through social media. This research takes a case study in Dewi Tinalah Tourism Village as a digital tourism village that uses social media as a means of promoting tourism villages. The method used in this study is a qualitative descriptive research type, with the main data obtained from Facebook, Twitter and Instagram within the past year's posts. The data obtained was also analyzed by software analysis with the crosstab feature in NVivo 12 plus. In addition, data were analyzed using interactive model techniques through three aspects of analysis, including: data reduction, presentation and conclusion. The theoretical foundation used in this study is Laswell's communication theory with several indicators including: Who, Says What, In Which Channel, To Whom and With What Effect. So that the results of the research can find out the communication strategy of Tinalah Tourism Village in promoting local tourist destinations based on social media.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th Borobudur International Symposium on Science and Technology 2022 (BIS-STE 2022)
Series
Advances in Engineering Research
Publication Date
9 November 2023
ISBN
10.2991/978-94-6463-284-2_53
ISSN
2352-5401
DOI
10.2991/978-94-6463-284-2_53How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Kevin Arya Pranaja
AU  - Muhammad Akbar Nugraha Sabarna
AU  - Dimas Prahmana
AU  - Satria Iman Prasetyo
PY  - 2023
DA  - 2023/11/09
TI  - Digitalization of Tourism Villages: Social Media as a Tourism Promotion Strategy in Tinalah Tourism Village, Kulon Progo Regency
BT  - Proceedings of the 4th Borobudur International Symposium on Science and Technology 2022 (BIS-STE 2022)
PB  - Atlantis Press
SP  - 470
EP  - 482
SN  - 2352-5401
UR  - https://doi.org/10.2991/978-94-6463-284-2_53
DO  - 10.2991/978-94-6463-284-2_53
ID  - Pranaja2023
ER  -