Study on Hotel Green Marketing Strategies under Low-carbon Economic Environment
Available Online August 2015.
- https://doi.org/10.2991/cas-15.2015.79How to use a DOI?
- low-carbon economy; low-carbon hotel; green marketing .
- Low-carbon macro-economic environment and competitive microenvironment determine the implementation of hotel green marketing. However, both hotel managers and hotel guests have misunderstanding of low-carbon green products and their price. The hotel cannot balance its relationship with distributors during the hotel low-carbon green marketing process. Promotions are far from enough. Product hierarchical analysis is used to analyze the hotel product, price, place and promotion strategies of green marketing under low-carbon environment. Only the four perspectives are fulfilled can the hotel be a low-carbon green hotel in the real sense, hence, shoulder its due social responsibilities.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Ding Min PY - 2015/08 DA - 2015/08 TI - Study on Hotel Green Marketing Strategies under Low-carbon Economic Environment BT - Proceedings of the 2015 AASRI International Conference on Circuits and Systems PB - Atlantis Press SP - 331 EP - 334 SN - 2352-538X UR - https://doi.org/10.2991/cas-15.2015.79 DO - https://doi.org/10.2991/cas-15.2015.79 ID - Min2015/08 ER -