Proceedings of the 2021 International Conference on Culture, Design and Social Development (CDSD 2021)

Impact of Social Media on Young Consumers’ Hotel Decision-making Behavior

Authors
Caihong Zhang*, 1, a, Huabing Yao1, b
1School of Economics and Management, Pu’er University, Pu’er, Yunnan, China
Corresponding Author
Caihong Zhang
Available Online 24 January 2022.
DOI
10.2991/assehr.k.220109.003How to use a DOI?
Keywords
Social media; Consumption decisions; Purchase decision; Hotel consumption behavior
Abstract

Social media emerged quickly with the rapid development of computer and Internet technology as a new type of communication medium. With the rise of social media, it has also become a new carrier of hotel information. Its emergence not only provides convenient information for hotel consumers but also affects the decision-making behavior of hotel consumers, especially the young ones. In this context, this study uses interview and questionnaire survey methods to carry out in-depth research on the factors influencing the purchase decision of young hotel consumers. Firstly, this paper analyzed the young hotel consumers’ motivation and behavior of social media through interviews. Based on the interview results, the research adopted a questionnaire survey method for empirical research and found the young hotel consumers’ purchase decision is mainly affected by five factors, such as the convenience of social media services, the loyalty of social media use, low-cost purchasing motivation, social interpersonal relationship and the perception of hotel image. On this basis, the paper puts forward corresponding countermeasures and suggestions.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 International Conference on Culture, Design and Social Development (CDSD 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
24 January 2022
ISBN
10.2991/assehr.k.220109.003
ISSN
2352-5398
DOI
10.2991/assehr.k.220109.003How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Caihong Zhang
AU  - Huabing Yao
PY  - 2022
DA  - 2022/01/24
TI  - Impact of Social Media on Young Consumers’ Hotel Decision-making Behavior
BT  - Proceedings of the 2021 International Conference on Culture, Design and Social Development (CDSD 2021)
PB  - Atlantis Press
SP  - 13
EP  - 16
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220109.003
DO  - 10.2991/assehr.k.220109.003
ID  - Zhang2022
ER  -