Analysis of Chinese Consumers’ Motivation to Purchase Luxury Goods

-- Based on Maslow’s Hierarchy of Needs Theory

DOI

10.2991/978-2-38476-222-4_73How to use a DOI?

Keywords

Luxury goods; Maslow’s Hierarchy of Needs; Purchase Motivation; Psychological Needs

Abstract

Luxury is defined as “a kind of goods with unique, scarce and rare characteristics beyond the scope of people’s life and development needs”. However, these non-necessities have now become everyone’s psychological necessities. These items that are not needed in people’s survival and development still exist and are welcomed by the public. This paper explores this phenomenon through Maslow’s hierarchy of needs theory.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yuan Cao
PY  - 2024
DA  - 2024/03/26
TI  - Analysis of Chinese Consumers’ Motivation to Purchase Luxury Goods
BT  - Proceedings of the 3rd International Conference on Culture, Design and Social Development (CDSD 2023)
PB  - Atlantis Press
SP  - 608
EP  - 614
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-222-4_73
DO  - 10.2991/978-2-38476-222-4_73
ID  - Cao2024
ER  -