Proceedings of the International Conference on Contemporary Education, Social Sciences and Ecological Studies (CESSES 2018)

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Stylistic Analysis of English Advertising Language

Authors
Wei Zhou
Corresponding Author
Wei Zhou
Available Online November 2018.
DOI
10.2991/cesses-18.2018.89How to use a DOI?
Keywords
advertisement; stylistic features; lexicology; syntax; rhetoric
Abstract

With the rapid development of the economy and our society, advertisements are more and more popular with people's lives. In fact, advertisements played a major role in branding products and attracting customers, as well as leading people know the features of products. The paper introduces characteristics of advertising language and analyzes its stylistic features from the three perspectives of vocabulary, syntax and rhetoric. This paper adopts qualitative analysis of examples taken from websites and magazines. This paper concludes that English advertising language is different from formal English in word use, and through using simple, interrogative and imperative sentences, it has a distinct language style that is concise, attracting and can help business people sell their products. In addition, English advertising language owns a dramatic way of expression due to the wide use of various kinds of rhetoric, which makes advertisements catchy and readable.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Contemporary Education, Social Sciences and Ecological Studies (CESSES 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2018
ISBN
10.2991/cesses-18.2018.89
ISSN
2352-5398
DOI
10.2991/cesses-18.2018.89How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Wei Zhou
PY  - 2018/11
DA  - 2018/11
TI  - Stylistic Analysis of English Advertising Language
BT  - Proceedings of the International Conference on Contemporary Education, Social Sciences and Ecological Studies (CESSES 2018)
PB  - Atlantis Press
SP  - 399
EP  - 403
SN  - 2352-5398
UR  - https://doi.org/10.2991/cesses-18.2018.89
DO  - 10.2991/cesses-18.2018.89
ID  - Zhou2018/11
ER  -