Investigating Consumer Behavior in China during the Covid-19 Pandemic

DOI

10.2991/aebmr.k.220404.114How to use a DOI?

Keywords

Consumer Behavior; Economic Patriotism; Covid-19; Chinese market

Abstract

The purpose of this study was to examine possible engagement of nationalism/patriotism among Chinese consumers and the relevant regulations and laws. Designed questionnaires will be used to gather data for testing the hypothesis. Possible outcome of this study might help the local, and foreign-based marketers, retailers, and traders in China would understand how to effectively deal with and respond to significant changes in Chinese consumers’ behaviour.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

Download article (PDF)

TY  - CONF
AU  - Yanghui Cao
PY  - 2022
DA  - 2022/04/18
TI  - Investigating Consumer Behavior in China during the Covid-19 Pandemic
BT  - Proceedings of the 2022 International Conference on Creative Industry and Knowledge Economy (CIKE 2022)
PB  - Atlantis Press
SP  - 590
EP  - 595
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220404.114
DO  - 10.2991/aebmr.k.220404.114
ID  - Cao2022
ER  -