Pricing Policies in a Dual-channel Supply Chain with Manufacture Services
- DOI
- 10.2991/cisia-15.2015.203How to use a DOI?
- Keywords
- dual channel supply chain; pricing; service quality; game
- Abstract
With the rapid development of network and information technology, online channel as a new business model has improved the structure of offline channel, but also caused a huge impact on offline channel, channel competition has entered the online channel. Manufacturer in this paper has only one online channel, retailer has both traditional distribution channel and online channel, we establish two game models based on Stackelberg game and Bertrand game separately.Our models focuse on the manufacturer's and the retailers' competition strategy of price under different service quality. Finally, we analyze the manufacturer's and the retailer's profit by numerical experiment. Numerical results reveal that the more consumers give perference to online channel,the lower prices are. With the improvement of service quality, the prices of both side increase. Although the retailer does not provide any service, but by raising the price of it's products, it can benefit from the manufacture's service. The manufacturer always prefers to be the price leader.
- Copyright
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - J.F Tian AU - T.J Fan AU - J.L Hu PY - 2015/06 DA - 2015/06 TI - Pricing Policies in a Dual-channel Supply Chain with Manufacture Services BT - Proceedings of the International Conference on Computer Information Systems and Industrial Applications PB - Atlantis Press SP - 746 EP - 749 SN - 2352-538X UR - https://doi.org/10.2991/cisia-15.2015.203 DO - 10.2991/cisia-15.2015.203 ID - Tian2015/06 ER -