All of the articles in this proceedings volume have been presented at the 5th Conference on Language, Linguistics, and Literature which took place from August 4th to 5th, 2023 in Purwokerto, Indonesia (Hybrid). These articles have been peer reviewed by the members of the Scientific Committee and approved...

This paper delves into the language of fashion from a sociosemiotic perspective, exploring how postmodern trends can be expressed and examining the relationship between fashion and social changes. The paper is structured into three parts, each focusing on different aspects of the semiotic analysis of...

This research is aimed to investigate the reproduction of docile bodies in Indonesia’s Next Top Model (INTM) and it uses content analysis methods to reveal the practice of body politic particularly in fashion models. The data are collected by investigating Indonesia’s Next Top Model cycle 3 in 2022....

In relation to the phrase ‘fashion, beauty, body and identity’, every cultural society has their own definition to those words. The concept of beauty by most Indonesian women refers to ‘straight and white’ despite the fact that its population varies in ethnics and physical appearances. For instance,...

As a physical practice, clothing plays a significant role in shaping one’s identity, particularly in postcolonial Indonesia where this identity is often subject to contestation. In the turn of the centuries, the Indies was a society defined by appearances. This emphasis on external looks underscores...

During the Japanese occupation of Indonesia, the Japanese military government produced numerous propaganda aimed at Indonesian citizens to spread the ideology of the Greater East Asia Co-Prosperity Sphere. One prominent example was the propaganda through traditional Japanese clothing called monpe for...

This research entitles features and translation techniques for translating news headlines “BBC NEWS.” The researcher of this research focuses on and deeply discusses translation techniques of news headlines on BBC News. This research data is the news headline uploaded on BBC NEWS from October 2022 until...

Femina is an Indonesian women’s magazine that publishes digitally every four months. The magazine, which carries the theme of Today’s Lifestyle, contains various sections such as fashion and beauty trends. The object studied in this study is one of the fashion articles called Blazing Blazer. This article...

Cosmetic industry in Indonesia is a highly competitive landscape. In recent years, Indonesians have been inundated with both international and local cosmetics brands. The fruitful cosmetics business in the country attracts many international brands to distribute their product in this promising market....

One of the ethnic identities in Indonesia is their traditional dress. The identity of people of West Sumba who live in Waikabubak have a diverse style of dress as a symbol of their identity and social strata. The symbols and strata of West Sumba society are also interestingly displayed in the novel Perempuan...

The advancement of beauty industry has surprisingly caught our eyes due to its massive and rapid transformation. The beauty industry includes a varied range of personal products, beauty appliances, services, and other related function. People develop and make various manoeuver to reach and maintain beauty...

K-Pop includes not only music and choreography, but also fashion and style. The K-Pop phenomenal group BTS member, SUGA, showed interest in Korean traditional attire in the music video for his solo song “Daechwita” (2020). This paper will analyze the Korean traditional attire and ornaments in BTS’s SUGA’s...

Cosplayers are attached to various costume designs and accessories that often fascinated the audience. The desire to become a character according to the original characters often pushes cosplayers to make costumes and accessories that seem very complicated. Not infrequently, this costume exposes certain...

Traditional Culture can be instituted in various forms of art, one of those is in Wayang traditional art (Puppet Show). This form of stage performance can be found in several regions in Indonesia, one of which is in Banyumas regency with its Wayang Cumplung. It is originated from a ritual called Cowongan...

This article describes the results of the Minangkabau manuscript illumination study. Until now, some philological researchers in Indonesia still underestimate studies on manuscript illumination. On the other hand, modern philology that does not only consider original texts demands the continuation of...

In a colonized country, a cultural encounter is inevitable. The natives, with their authentic culture and the colonizers carrying their colonial values, get into contact for an extended period. Dutch East Indies, Indonesia’s former official name under the Dutch occupation, had a long colonial history...

The perception and evaluation of fashion originating from a certain ethnic or cultural group may appear peculiar and comical when observed and assessed by others from different cultural backgrounds. In the realm of classical literature, this phenomenon typically manifests itself through depictions that...

This research focuses on the translation strategies used in the translation of the song “How Far I’ll Go”. The data source used in this research is the lyrics of the song “How Far I’ll Go” in two languages. The source language uses English and is sung by Alessia Cara, while the target language uses Indonesian...

The Merdeka Belajar Kampus Mengajar (MBKM) policy, which provides opportunities for students to carry out activities abroad, including in Japan, provides challenges for students. Students must adapt to the Japanese culture, which is very different from Indonesia, including in clothing. This research...

This study focuses on cultural values in koromogae. Koromogae is a clothes-changing culture based on Japanese seasons, such as when entering summer and winter. This research used a descriptive-qualitative method. The data, which were conversation pieces of Japanese people’s activities during koromogae,...

Pun dominates the style of jokes in SpongeBob animation shows. The characters no doubt add a number of types of puns in several scenes. Pun is a humorous use of a word or phrase that has several meanings or sounds like another word. Translating pun is challenging for a translator, as it does not frequently...

Since the last decade, travelogues written by Muslim women that discuss religiously motivated journeys have constituted a significant portion of contemporary Indonesian literature. Apart from conveying information about distant worlds, they predominantly reflect the subjectivity of their authors. These...

People need to adjust to all aspects of life when they move to a new area with drastically different conditions. One of these elements is how people dress or the dress code. The clothing worn in coastal regions differs greatly from that worn in frontier or wilderness areas. The immigrants who occupy...

In this paper, I would like to explore the significance of fashion as a symbol of cultural identity in Amy Tan’s novel The Joy Luck Club. Being a symbol of cultural identity, fashion also functions as a communicator of identity. By analyzing the clothing and accessories the characters wear, I demonstrate...

Advertising and promotion are one of the aspects in which language plays an important role. To make sure that their intended message can be conveyed properly to their target audience, companies need to be mindful of their lexical choices. As advertisements display the advantages, features, and values...

With this work, we aim to conduct a semiotic structural analysis of women’s clothing in the New World, with particular attention to the analysis of the novel and film “Gone with the Wind.” To accomplish this, we refer to several texts by Roland Barthes, focusing on the so-called “semiological phase”....

This research aims at analyzing the fashion register, meaning, and social context in Femina magazine. Femina is an Indonesian women's magazine which made its first publication in 1972. The magazine has three slogans comprising Women Magazine, Part of Your Life Style, and Contemporary LifeStyle....

This study delves into an analysis of persuasive strategies employed in YouTube beauty product advertisements, specifically focusing on five brands: Lotus Professional, Cetaphil, Rimmel London, Makeover, and Garnier. The research draws from Kannan and Tyagi's (2013) theory to explore the range of...