Proceedings of the International Scientific Conference "Competitive, Sustainable and Secure Development of the Regional Economy: Response to Global Challenges" (CSSDRE 2018)

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Place Branding in Web 2.0: the Conceptual Contours of New Generation of Media Policy

Authors
Anastasia Strekalova
Corresponding Author
Anastasia Strekalova
Available Online May 2018.
DOI
10.2991/cssdre-18.2018.13How to use a DOI?
Keywords
place branding, place marketing, journalism about cities, stakeholders, place placement, Web 2.0, media policy
Abstract

This work proposes a new conceptual framework of media strategies of the place brand that integrates mediology and place branding. This work grounds the importance and timeliness of initiatives in the field of new media policy in Web 2.0 that involve users of social networks as curators, ambassadors, and city-storytellers of the place brand. Examples of initial successful efforts in this area are given.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Scientific Conference "Competitive, Sustainable and Secure Development of the Regional Economy: Response to Global Challenges" (CSSDRE 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
May 2018
ISBN
10.2991/cssdre-18.2018.13
ISSN
2352-5428
DOI
10.2991/cssdre-18.2018.13How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Anastasia Strekalova
PY  - 2018/05
DA  - 2018/05
TI  - Place Branding in Web 2.0: the Conceptual Contours of New Generation of Media Policy
BT  - Proceedings of the International Scientific Conference "Competitive, Sustainable and Secure Development of the Regional Economy: Response to Global Challenges" (CSSDRE 2018)
PB  - Atlantis Press
SP  - 57
EP  - 60
SN  - 2352-5428
UR  - https://doi.org/10.2991/cssdre-18.2018.13
DO  - 10.2991/cssdre-18.2018.13
ID  - Strekalova2018/05
ER  -