Challenges and perspectives of Volgograd Region place marketing in light of FIFA World Cup Russia 2018?"?
- 10.2991/cssdre-18.2018.82How to use a DOI?
- place marketing, large-scale international sport events, institutional aspect, infrastructural aspect, social and economic aspects, effective development of the region, program targeted strategy
The article presents importance of elaborating a host-city long-term development plan is required to reach synergies from the efforts of all concerned and raise solid investments as a result of complex approach to studying impact of large-scale sports events on social and economic development of the region. It describes the institutional uncertainty and socio-economic risks arising during the preparation period and holding major sporting events.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Anna Lavrentyeva AU - Sergey Kuzmin AU - Pavel Timachev PY - 2018/05 DA - 2018/05 TI - Challenges and perspectives of Volgograd Region place marketing in light of FIFA World Cup Russia 2018?"? BT - Proceedings of the International Scientific Conference "Competitive, Sustainable and Secure Development of the Regional Economy: Response to Global Challenges" (CSSDRE 2018) PB - Atlantis Press SP - 395 EP - 400 SN - 2352-5428 UR - https://doi.org/10.2991/cssdre-18.2018.82 DO - 10.2991/cssdre-18.2018.82 ID - Lavrentyeva2018/05 ER -