Proceedings of the International Scientific Conference "Competitive, Sustainable and Secure Development of the Regional Economy: Response to Global Challenges" (CSSDRE 2018)

Challenges and perspectives of Volgograd Region place marketing in light of FIFA World Cup Russia 2018?"?

Authors
Anna Lavrentyeva, Sergey Kuzmin, Pavel Timachev
Corresponding Author
Anna Lavrentyeva
Available Online May 2018.
DOI
https://doi.org/10.2991/cssdre-18.2018.82How to use a DOI?
Keywords
place marketing, large-scale international sport events, institutional aspect, infrastructural aspect, social and economic aspects, effective development of the region, program targeted strategy
Abstract
The article presents importance of elaborating a host-city long-term development plan is required to reach synergies from the efforts of all concerned and raise solid investments as a result of complex approach to studying impact of large-scale sports events on social and economic development of the region. It describes the institutional uncertainty and socio-economic risks arising during the preparation period and holding major sporting events.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Anna Lavrentyeva
AU  - Sergey Kuzmin
AU  - Pavel Timachev
PY  - 2018/05
DA  - 2018/05
TI  - Challenges and perspectives of Volgograd Region place marketing in light of FIFA World Cup Russia 2018?"?
BT  - International Scientific Conference "Competitive, Sustainable and Secure Development of the Regional Economy: Response to Global Challenges" (CSSDRE 2018)
PB  - Atlantis Press
SP  - 395
EP  - 400
SN  - 2352-5428
UR  - https://doi.org/10.2991/cssdre-18.2018.82
DO  - https://doi.org/10.2991/cssdre-18.2018.82
ID  - Lavrentyeva2018/05
ER  -