Challenges and perspectives of Volgograd Region place marketing in light of FIFA World Cup Russia 2018?"?

DOI

10.2991/cssdre-18.2018.82How to use a DOI?

Keywords

place marketing, large-scale international sport events, institutional aspect, infrastructural aspect, social and economic aspects, effective development of the region, program targeted strategy

Abstract

The article presents importance of elaborating a host-city long-term development plan is required to reach synergies from the efforts of all concerned and raise solid investments as a result of complex approach to studying impact of large-scale sports events on social and economic development of the region. It describes the institutional uncertainty and socio-economic risks arising during the preparation period and holding major sporting events.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Anna Lavrentyeva
AU  - Sergey Kuzmin
AU  - Pavel Timachev
PY  - 2018/05
DA  - 2018/05
TI  - Challenges and perspectives of Volgograd Region place marketing in light of FIFA World Cup Russia 2018?"?
BT  - Proceedings of the International Scientific Conference "Competitive, Sustainable and Secure Development of the Regional Economy: Response to Global Challenges" (CSSDRE 2018)
PB  - Atlantis Press
SP  - 395
EP  - 400
SN  - 2352-5428
UR  - https://doi.org/10.2991/cssdre-18.2018.82
DO  - 10.2991/cssdre-18.2018.82
ID  - Lavrentyeva2018/05
ER  -