Exploration on the University Integrating Media Talents Practical Ability Training Mode in the era of Intelligent Media
- 10.2991/assehr.k.201102.001How to use a DOI?
- Intelligent media, Integrated media, Practical ability, University-Media collaboration
With the changing of media ecological environment, the media structure, production mode and communication mode of news communication industry have also undergone a subversive change, which is experiencing the transformation from single media mode to integrated information production, from news communication to public communication. “Intelligence”, “Convergence Media”, “Compound”, “Cross-border integration” and “Versatility” have become the characteristics of talent demand of media industry. Focusing on the cultivation of practical ability of integrated, compound and application-oriented Media Talents in the era of intelligent media, following the concept of “demand orientation, University-Media collaboration, platform driven and mode innovation”, this paper analyzes the elements of the ability of the University Applied Media Talents in the era of intelligent media, and puts forward the ideas and methods for the co-operation model of university with the media studio practical ability training mode.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Xijing Zhang PY - 2020 DA - 2020/11/04 TI - Exploration on the University Integrating Media Talents Practical Ability Training Mode in the era of Intelligent Media BT - Proceedings of the First China Xijing Intelligent Media Forum (CXIMF 2020) PB - Atlantis Press SP - 1 EP - 8 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.201102.001 DO - 10.2991/assehr.k.201102.001 ID - Zhang2020 ER -