Proceedings of the First China Xijing Intelligent Media Forum (CXIMF 2020)

Research on the Paths for Innovation and Fusion of Short Videos in the View of Media Ecology

Authors
Xinkang Mao, Gaofeng Mi
Corresponding Author
Xinkang Mao
Available Online 4 November 2020.
DOI
https://doi.org/10.2991/assehr.k.201102.009How to use a DOI?
Keywords
Media ecology, short video, innovate, fuse, spread
Abstract

In recent years, the overspread short videos have swept through people’s daily life and significantly extended their various senses, thus becoming a powerful and influential media gradually. Relying on the Internet technology, short videos provide a new expression for further integration of media, and establishes an even closer interactive symbiotic relationship with the media ecosystem. In addition, the communication and operation system of Media Ecology has developed short videos fusion to a multi-dimensional and wide-range level. Therefore, there are four main paths for the fusion and innovation of short videos in general. First of all, the innovation of communication ideas are applied to inspire the changes of users’ thinking modes and the increase of user demands; secondly, enough importance should be attached to the innovation of contexts, particularly people-oriented vertical field and community relations; thirdly, the quality of contents, the algorithms and the channels for publicity are improved based on the integration of intelligent media; finally, a pure and harmonious media ecosystem is constructed.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the First China Xijing Intelligent Media Forum (CXIMF 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
4 November 2020
ISBN
978-94-6239-267-0
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.201102.009How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Xinkang Mao
AU  - Gaofeng Mi
PY  - 2020
DA  - 2020/11/04
TI  - Research on the Paths for Innovation and Fusion of Short Videos in the View of Media Ecology
BT  - Proceedings of the First China Xijing Intelligent Media Forum (CXIMF 2020)
PB  - Atlantis Press
SP  - 55
EP  - 62
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201102.009
DO  - https://doi.org/10.2991/assehr.k.201102.009
ID  - Mao2020
ER  -