The Transformation of Outdoor New Media Advertising Communication Mode in the Era of Smart Media
Available Online 4 November 2020.
- 10.2991/assehr.k.201102.003How to use a DOI?
- Smart Media, Outdoor Advertising, Communication Mode
With the application of 5G, algorithm, big data and AR, smart media has gradually become the trend of future new media. It also has a certain impact on advertising industry, especially for outdoor advertising, for which it has a richer form of media expression. The development of technology has given new power and vitality to outdoor new media advertising. And it is also changing its mode of transmission at the same time. By discussing the definition and characteristics of smart media, the paper discusses the changes in the communication mode of outdoor new media advertising under the influence of smart media.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Xiaolin Wang PY - 2020 DA - 2020/11/04 TI - The Transformation of Outdoor New Media Advertising Communication Mode in the Era of Smart Media BT - Proceedings of the First China Xijing Intelligent Media Forum (CXIMF 2020) PB - Atlantis Press SP - 14 EP - 19 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.201102.003 DO - 10.2991/assehr.k.201102.003 ID - Wang2020 ER -