The Transformation of Outdoor New Media Advertising Communication Mode in the Era of Smart Media

DOI

10.2991/assehr.k.201102.003How to use a DOI?

Keywords

Smart Media, Outdoor Advertising, Communication Mode

Abstract

With the application of 5G, algorithm, big data and AR, smart media has gradually become the trend of future new media. It also has a certain impact on advertising industry, especially for outdoor advertising, for which it has a richer form of media expression. The development of technology has given new power and vitality to outdoor new media advertising. And it is also changing its mode of transmission at the same time. By discussing the definition and characteristics of smart media, the paper discusses the changes in the communication mode of outdoor new media advertising under the influence of smart media.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaolin Wang
PY  - 2020
DA  - 2020/11/04
TI  - The Transformation of Outdoor New Media Advertising Communication Mode in the Era of Smart Media
BT  - Proceedings of the First China Xijing Intelligent Media Forum (CXIMF 2020)
PB  - Atlantis Press
SP  - 14
EP  - 19
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201102.003
DO  - 10.2991/assehr.k.201102.003
ID  - Wang2020
ER  -