Proceedings of the 1st Economics and Business International Conference 2017 (EBIC 2017)

The Triple Bottom Line (TBL) studies towards Sustainability Marketing

Authors
Zalinawati Abdullah, Ahmad Ismail Mohd Anuar, Wan Maziah Wan Ab Razak, Nurul Aini Aziz, Haslenna Hamdan
Corresponding Author
Zalinawati Abdullah
Available Online January 2018.
DOI
https://doi.org/10.2991/ebic-17.2018.47How to use a DOI?
Keywords
environment; social and economy and sustainability marketing
Abstract

The research was conducted to investigate the implementation of marketing sustainability among customer. Sustainability is a collective term for everything to do with responsibility for the world in which we live. The study focusing on the relationship between three elements of Triple Bottom Line (TBL) namely; environment, social and economy towards the sustainability marketing. A total of 306 respondents were among customers at Terengganu Equestrian Resort (TER). Data collected were analyzed by using Descriptive Statistic (Frequency) and Inferential Statistic (Correlation) in statistical package for social science (SPSS) version 20 was used to test the result. Among three independent variables, only two are proved to have significant relationship towards sustainability marketing with strong or very strong coefficient correlation statically significant at 0.000. By using multiple regression analysis, economy dimension was the most influential factor towards sustainability marketing.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 1st Economics and Business International Conference 2017 (EBIC 2017)
Series
Advances in Economics, Business and Management Research
Publication Date
January 2018
ISBN
978-94-6252-470-5
ISSN
2352-5428
DOI
https://doi.org/10.2991/ebic-17.2018.47How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Zalinawati Abdullah
AU  - Ahmad Ismail Mohd Anuar
AU  - Wan Maziah Wan Ab Razak
AU  - Nurul Aini Aziz
AU  - Haslenna Hamdan
PY  - 2018/01
DA  - 2018/01
TI  - The Triple Bottom Line (TBL) studies towards Sustainability Marketing
BT  - Proceedings of the 1st Economics and Business International Conference 2017 (EBIC 2017)
PB  - Atlantis Press
SP  - 300
EP  - 306
SN  - 2352-5428
UR  - https://doi.org/10.2991/ebic-17.2018.47
DO  - https://doi.org/10.2991/ebic-17.2018.47
ID  - Abdullah2018/01
ER  -