Factors Supporting Digital Marketing Of Competitive Rattan Products In Medan City

DOI

10.2991/ebic-17.2018.64How to use a DOI?

Keywords

Digital Marketing; Competitiveness

Abstract

Entrepreneurs have an important role in improving the small industry of an area like Medan municipality. It can be done through the increase of the added value of raw materials into semi-finished materials or finished goods in local area and can be marketed overseas so that it can open employment and increase the income of the community and local economic improvement. The purpose of this research is to analyze the influence of model implementation through training and assistance to increase the competitiveness of rattan craftsmen. By conducting training and facilitation, the researcher hopes to get an idea of the development and improvement of competitiveness of rattan entrepreneurs whose results are the study materials in developing and increasing the competitiveness of rattan craftsmen. The research method that will be done is Experimental Design method. The sample of the research to be tested in this research is 31 rattan craftsmen. The method is purposive random sampling with the criteria of the respondents that consists the rattan craftsmen who are in Medan city. The results showed that there was an influence of training and assistance on the competitiveness of rattan craftsmen in Medan. Craftsmen as entrepreneurs have an understanding of good entrepreneurship after training and mentoring. They should have a long-term strategy in the face of competition. Competition at the global level becomes an issue that requires the craftsmen to have both short-term and long-term strategies in running the business. This research suggested the local government making policies facilitate the handling of permits and participation in marketing the products of handicrafts.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ritha F. Dalimunthe
PY  - 2018/01
DA  - 2018/01
TI  - Factors Supporting Digital Marketing Of Competitive Rattan Products In Medan City
BT  - Proceedings of the 1st Economics and Business International Conference 2017 (EBIC 2017)
PB  - Atlantis Press
SP  - 414
EP  - 419
SN  - 2352-5428
UR  - https://doi.org/10.2991/ebic-17.2018.64
DO  - 10.2991/ebic-17.2018.64
ID  - Dalimunthe2018/01
ER  -