Development Strategies for Woven SMEs in Medan
Inggrita Gusti Sari Nasution, Frida Ramadini
Inggrita Gusti Sari Nasution
Available Online January 2018.
- 10.2991/ebic-17.2018.68How to use a DOI?
- Development strategies; Implementation; woven SMEs
This research aims to implement development strategies for woven SMEs in Medan. Data used was primary data from depth interview with the woven SMEs in Medan. Sampling technique used was a non-probability sampling. SWOT analysis by comparing internal and external factors was used for data analysis. The research shows woven SMEs are in the first quadrant for growth strategy. Therefore, the implementation of development strategies in woven SMEs in Medan are to increase woven quality by utilising the availability of weavers and develop creative entrepreneurship.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Inggrita Gusti Sari Nasution AU - Frida Ramadini PY - 2018/01 DA - 2018/01 TI - Development Strategies for Woven SMEs in Medan BT - Proceedings of the 1st Economics and Business International Conference 2017 (EBIC 2017) PB - Atlantis Press SP - 437 EP - 441 SN - 2352-5428 UR - https://doi.org/10.2991/ebic-17.2018.68 DO - 10.2991/ebic-17.2018.68 ID - Nasution2018/01 ER -