Proceedings of the 1st Economics and Business International Conference 2017 (EBIC 2017)

Evaluation of Location Aspect in Buyer's Decision to Purchase Elite Residence in Medan

Authors
Elisabet Siahaan, Khaira Amalia Fachrudin, Magdalena Linda Leonita Sibarani
Corresponding Author
Elisabet Siahaan
Available Online January 2018.
DOI
https://doi.org/10.2991/ebic-17.2018.100How to use a DOI?
Keywords
Residence Purchase Decision, Location, Elite Residence Consumer, Housing Developer
Abstract

House is a basic need for human beings. Many developers prepare ready-to-live-in houses for the community. Selection of each individual on his dream house or residence is a personal need and preference. The developer prepares the housing in fulfilling individual's preferences and needs. However, there are few developers who want to conduct customer surveys on preferences and expectations regarding the housing that has been bought when it can be a learning experience in the next housing development. This study is aimed to evaluate location factors in consideration of elite residence buyers in the city of Medan in aspects of accessibility, mobility, amenities, and environments. A total of 120 residence owners were randomly selected and participated in the study. The ranking scale and second order analysis are used to measure the importance of the location aspect from the buyer's point of view. The results indicate that the buyer of elite residence in Medan city is very concerned about the location aspect, especially the location that is free from flood and safe from crime. Housing accessibility also needs to be considered in selecting locations and developing housing in Medan city. Mobility is perceived as the least important factor in purchasing decisions due to the mobility of owners can be accommodated through good accessibility.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 1st Economics and Business International Conference 2017 (EBIC 2017)
Series
Advances in Economics, Business and Management Research
Publication Date
January 2018
ISBN
978-94-6252-470-5
ISSN
2352-5428
DOI
https://doi.org/10.2991/ebic-17.2018.100How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Elisabet Siahaan
AU  - Khaira Amalia Fachrudin
AU  - Magdalena Linda Leonita Sibarani
PY  - 2018/01
DA  - 2018/01
TI  - Evaluation of Location Aspect in Buyer's Decision to Purchase Elite Residence in Medan
BT  - Proceedings of the 1st Economics and Business International Conference 2017 (EBIC 2017)
PB  - Atlantis Press
SP  - 623
EP  - 629
SN  - 2352-5428
UR  - https://doi.org/10.2991/ebic-17.2018.100
DO  - https://doi.org/10.2991/ebic-17.2018.100
ID  - Siahaan2018/01
ER  -