Proceedings of the 1st Economics and Business International Conference 2017 (EBIC 2017)

Improving Performance of SMEs through Social Media Marketing Training

Authors
Yeni Absah, Yasmin Chairunisa Muchtar, Inneke Qamariah
Corresponding Author
Yeni Absah
Available Online January 2018.
DOI
https://doi.org/10.2991/ebic-17.2018.99How to use a DOI?
Keywords
Training, Social Media Training, Performance
Abstract

This study aims to investigate the effect of social media training on SMEs performance. Thirty entrepreneurs are used as samples in this survey. Data analysis used in this study is Chi-Square Analysis. This analysis indicates that social media training positively effects SMEs performance.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 1st Economics and Business International Conference 2017 (EBIC 2017)
Series
Advances in Economics, Business and Management Research
Publication Date
January 2018
ISBN
978-94-6252-470-5
ISSN
2352-5428
DOI
https://doi.org/10.2991/ebic-17.2018.99How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yeni Absah
AU  - Yasmin Chairunisa Muchtar
AU  - Inneke Qamariah
PY  - 2018/01
DA  - 2018/01
TI  - Improving Performance of SMEs through Social Media Marketing Training
BT  - Proceedings of the 1st Economics and Business International Conference 2017 (EBIC 2017)
PB  - Atlantis Press
SP  - 620
EP  - 622
SN  - 2352-5428
UR  - https://doi.org/10.2991/ebic-17.2018.99
DO  - https://doi.org/10.2991/ebic-17.2018.99
ID  - Absah2018/01
ER  -