A Comparative Study on the Communication Effect of Tourism Promotion from a Cross-cultural Perspective ---Taking Sina Weibo and Twitter as Examples

DOI

10.2991/ecss-19.2019.108How to use a DOI?

Keywords

Cross-cultural Communication, Tourism Promotion, Communication Effect, Celebrity Effects.

Abstract

In the context of globalization, tourism promotion is no longer limited to the domestic market, we should pay more attention to the international market. The cultural differences often lead to cultural misunderstandings and even cultural conflicts during cross-cultural communication. After studying the official accounts of Tourist Administration on Sina Weibo and Twitter, this paper finds that different factors have similar impact on communication effect of cross-cultural tourism promotion on two social platforms (Sina Weibo and Twitter) although there are cultural differences.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Zewei Zhao
AU  - Kai Qin
PY  - 2019/04
DA  - 2019/04
TI  - A Comparative Study on the Communication Effect of Tourism Promotion from a Cross-cultural Perspective ---Taking Sina Weibo and Twitter as Examples
BT  - Proceedings of the 1st International Symposium on Education, Culture and Social Sciences (ECSS 2019)
PB  - Atlantis Press
SP  - 529
EP  - 533
SN  - 2352-5398
UR  - https://doi.org/10.2991/ecss-19.2019.108
DO  - 10.2991/ecss-19.2019.108
ID  - Zhao2019/04
ER  -