Study on the Influencing Factors of Women's Buying Behavior of Infant Milk Powder
Liang Chen, Xiaoyan Wu
Available Online February 2017.
- https://doi.org/10.2991/emcm-16.2017.135How to use a DOI?
- Individual conditions; Personality; Government regulation; Milk safety incidents
- This paper, which is from feminist perspective, studies the factors that have influences on young mothers when they choose infant milk powder; meanwhile, it verifies the relationship between some individual conditions (such as income, age, etc.) and their purchasing behavior. In particular, this paper analyzes the correlation between personality and other purchasing factors. In addition, it analyzes the impact of government regulation, past milk safety incidents on the purchase behavior of young mothers. At last, it finds out the factors affecting young mothers whether they will buy domestic milk powder brands or not.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Liang Chen AU - Xiaoyan Wu PY - 2017/02 DA - 2017/02 TI - Study on the Influencing Factors of Women's Buying Behavior of Infant Milk Powder BT - Proceedings of the 2016 7th International Conference on Education, Management, Computer and Medicine (EMCM 2016) PB - Atlantis Press SN - 2352-538X UR - https://doi.org/10.2991/emcm-16.2017.135 DO - https://doi.org/10.2991/emcm-16.2017.135 ID - Chen2017/02 ER -