Proceedings of the 2016 7th International Conference on Education, Management, Computer and Medicine (EMCM 2016)

Study on the Influencing Factors of Women's Buying Behavior of Infant Milk Powder

Authors
Liang Chen, Xiaoyan Wu
Corresponding Author
Liang Chen
Available Online February 2017.
DOI
https://doi.org/10.2991/emcm-16.2017.135How to use a DOI?
Keywords
Individual conditions; Personality; Government regulation; Milk safety incidents
Abstract
This paper, which is from feminist perspective, studies the factors that have influences on young mothers when they choose infant milk powder; meanwhile, it verifies the relationship between some individual conditions (such as income, age, etc.) and their purchasing behavior. In particular, this paper analyzes the correlation between personality and other purchasing factors. In addition, it analyzes the impact of government regulation, past milk safety incidents on the purchase behavior of young mothers. At last, it finds out the factors affecting young mothers whether they will buy domestic milk powder brands or not.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2016 7th International Conference on Education, Management, Computer and Medicine (EMCM 2016)
Part of series
Advances in Computer Science Research
Publication Date
February 2017
ISBN
978-94-6252-297-8
ISSN
2352-538X
DOI
https://doi.org/10.2991/emcm-16.2017.135How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Liang Chen
AU  - Xiaoyan Wu
PY  - 2017/02
DA  - 2017/02
TI  - Study on the Influencing Factors of Women's Buying Behavior of Infant Milk Powder
BT  - 2016 7th International Conference on Education, Management, Computer and Medicine (EMCM 2016)
PB  - Atlantis Press
SN  - 2352-538X
UR  - https://doi.org/10.2991/emcm-16.2017.135
DO  - https://doi.org/10.2991/emcm-16.2017.135
ID  - Chen2017/02
ER  -