Proceedings of the International Conference on Education, Management, Commerce and Society

Corporate Social Responsibility in New Media Times -A Case Analysis of Master Kong

Authors
Wanwan Wang
Corresponding Author
Wanwan Wang
Available Online January 2015.
DOI
10.2991/emcs-15.2015.34How to use a DOI?
Keywords
CSR; New media; Stakeholder; Target audience; Communication
Abstract

The CSR is designed to meet the ethical,legal, and public expectations that society has of business,which has a direct impact on branding image and corporation reputation.Especially in the new media times, social network has be seen as the essential part of everybody’s life,almost every actions the corporate took can be recorded and broadcasted in one second.Many business firms have started to use weibo,wechat and other new media ways to advertising their CSR mission that go beyond legal requirements and fill the regulatory vacuum in global governance.The Taiwanese company Master Kong is a famous instant food and drink company which developed their global market since 1980s.In the aspect of corporate social responsibility,with the spirit of “sustainable management to contribute to the community”, it made huge investment to sponsor football teams , green works as well as education support.In this paper, I want to take Master Kong as an example to see how the corporate can do a good CSR plan in new media times,an online survey was did both in mainland China and HongKong to evaluate its operation effect. At last,implications and recommendations for enhancing CSR operation in new media times are provided.

Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Education, Management, Commerce and Society
Series
Advances in Social Science, Education and Humanities Research
Publication Date
January 2015
ISBN
978-94-62520-48-6
ISSN
2352-5398
DOI
10.2991/emcs-15.2015.34How to use a DOI?
Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Wanwan Wang
PY  - 2015/01
DA  - 2015/01
TI  - Corporate Social Responsibility in New Media Times -A Case Analysis of Master Kong
BT  - Proceedings of the International Conference on Education, Management, Commerce and Society
PB  - Atlantis Press
SP  - 160
EP  - 165
SN  - 2352-5398
UR  - https://doi.org/10.2991/emcs-15.2015.34
DO  - 10.2991/emcs-15.2015.34
ID  - Wang2015/01
ER  -