Proceedings of the International Conference on Education, Management, Commerce and Society

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The O2O Mode in Electronic Commerce

Authors
Jia LI, Weijian Mo
Corresponding Author
Jia LI
Available Online January 2015.
DOI
10.2991/emcs-15.2015.50How to use a DOI?
Keywords
Internet; Online business; O2O mode; Traditional industries
Abstract

With the rapid development of mobile Internet, the degree of integration of online business and lines entities has become more and more closely. Thus it is forming a new model: O2O mode. For this reason, this paper analyzed the O2O mode. And this paper is using actual case to analyze it. At the end, this paper is analysis it with the development trend. And we are discussed it with the existing problems. On this basis, we are proposing a number of related policies.

Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Education, Management, Commerce and Society
Series
Advances in Social Science, Education and Humanities Research
Publication Date
January 2015
ISBN
10.2991/emcs-15.2015.50
ISSN
2352-5398
DOI
10.2991/emcs-15.2015.50How to use a DOI?
Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Jia LI
AU  - Weijian Mo
PY  - 2015/01
DA  - 2015/01
TI  - The O2O Mode in Electronic Commerce
BT  - Proceedings of the International Conference on Education, Management, Commerce and Society
PB  - Atlantis Press
SP  - 238
EP  - 241
SN  - 2352-5398
UR  - https://doi.org/10.2991/emcs-15.2015.50
DO  - 10.2991/emcs-15.2015.50
ID  - LI2015/01
ER  -