Research Overview of M-Commerce Customer Satisfaction Measurement
- 10.2991/emcs-16.2016.211How to use a DOI?
- Overview; Customer satisfaction; Neasurement; M-Commerce
Started with the main evaluation model of customer satisfaction, this paper sorts out the research on mobile commerce customer satisfaction measurement: the related research on the influence factors of acceptance willingness of mobile commerce; the related research on customer satisfaction model of online shopping; the related research on the influence factors of customer satisfaction in mobile commerce and the related research on the evaluation system of mobile commerce service quality. Through quantities of document researches, there were few ones directly on M-commerce customer satisfaction measurement system and most were theoretical researches. It especially focus on induction about the factor index of customer acceptance of mobile commerce. And then it points out some research directions for measurement of M-commerce customer satisfaction in the future: For establishing the M-commerce customer satisfaction measurement system; the measurement of M-commerce customer satisfaction; classified measurement of M-commerce customer satisfaction; research of relationship between M-commerce customer satisfaction and customer loyalty.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Liping Liu AU - Jun Wang PY - 2016/01 DA - 2016/01 TI - Research Overview of M-Commerce Customer Satisfaction Measurement BT - Proceedings of the 2016 International Conference on Education, Management, Computer and Society PB - Atlantis Press SP - 860 EP - 864 SN - 2352-538X UR - https://doi.org/10.2991/emcs-16.2016.211 DO - 10.2991/emcs-16.2016.211 ID - Liu2016/01 ER -