Correction of Online Product Scores from the Perspective of Engagement in the Appraisal Theory
- 10.2991/emeeit-15.2015.45How to use a DOI?
- online product reviews; score deviation; Appraisal Theory
Product reviews and scores have a direct impact on consumers’ buying behavior. However, there are inconsistency between reviews and scores. Based on the linguistic Appraisal Theory from the perspective of engagement in the theory-construction index system, this article puts forward online product reviews-scores correction method. The method is applied to verify and correct the real product reviews data. The result shows that this method cannot only explain the differences between reviews and scores and reflect the real scores of the products, but also help consumers make better decisions and improve the network evaluation mechanisms.
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Weijun Wang AU - Boyang Chen AU - Yanqiu Song PY - 2015/11 DA - 2015/11 TI - Correction of Online Product Scores from the Perspective of Engagement in the Appraisal Theory BT - Proceedings of the 2015 International conference on Engineering Management, Engineering Education and Information Technology PB - Atlantis Press SP - 221 EP - 226 SN - 2352-538X UR - https://doi.org/10.2991/emeeit-15.2015.45 DO - 10.2991/emeeit-15.2015.45 ID - Wang2015/11 ER -