Proceedings of the 2015 International conference on Engineering Management, Engineering Education and Information Technology

Correction of Online Product Scores from the Perspective of Engagement in the Appraisal Theory

Authors
Weijun Wang, Boyang Chen, Yanqiu Song
Corresponding Author
Weijun Wang
Available Online November 2015.
DOI
https://doi.org/10.2991/emeeit-15.2015.45How to use a DOI?
Keywords
online product reviews; score deviation; Appraisal Theory
Abstract

Product reviews and scores have a direct impact on consumers’ buying behavior. However, there are inconsistency between reviews and scores. Based on the linguistic Appraisal Theory from the perspective of engagement in the theory-construction index system, this article puts forward online product reviews-scores correction method. The method is applied to verify and correct the real product reviews data. The result shows that this method cannot only explain the differences between reviews and scores and reflect the real scores of the products, but also help consumers make better decisions and improve the network evaluation mechanisms.

Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2015 International conference on Engineering Management, Engineering Education and Information Technology
Series
Advances in Computer Science Research
Publication Date
November 2015
ISBN
978-94-6252-121-6
ISSN
2352-538X
DOI
https://doi.org/10.2991/emeeit-15.2015.45How to use a DOI?
Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Weijun Wang
AU  - Boyang Chen
AU  - Yanqiu Song
PY  - 2015/11
DA  - 2015/11
TI  - Correction of Online Product Scores from the Perspective of Engagement in the Appraisal Theory
BT  - Proceedings of the 2015 International conference on Engineering Management, Engineering Education and Information Technology
PB  - Atlantis Press
SP  - 221
EP  - 226
SN  - 2352-538X
UR  - https://doi.org/10.2991/emeeit-15.2015.45
DO  - https://doi.org/10.2991/emeeit-15.2015.45
ID  - Wang2015/11
ER  -