Study on Product Configuration Based on Preference of Consumer
- 10.2991/emeeit-15.2015.50How to use a DOI?
- Conjoint analysis, purchase preference of consumer, product configuration
In order to increase market competition of enterprise products by blending Purchase Preference of Consumer (PPC) in product configuration design. A configuration model of product based on PPC was established, which effectively integrated Configuration Units (CU) and Configuration Rules(CR) and Configuration Constraints (CC) at the core with Generic Units(GU),The solution of analysis on PPC was presented based on conjoint analysis method, and an algorithm for solving consumer utility value of CU based on SPSS software was given. An algorithm system was designed for configuration scheme solving with objective of maximize PPC satisfaction. Finally, a configurable computer case was presented to verify the effectiveness and feasibility of the presented approach.
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Lanhua Zhou AU - Fuhong Zeng PY - 2015/11 DA - 2015/11 TI - Study on Product Configuration Based on Preference of Consumer BT - Proceedings of the 2015 International conference on Engineering Management, Engineering Education and Information Technology PB - Atlantis Press SP - 246 EP - 251 SN - 2352-538X UR - https://doi.org/10.2991/emeeit-15.2015.50 DO - 10.2991/emeeit-15.2015.50 ID - Zhou2015/11 ER -