Analysis on Perceived Value of Different Services by Online Group Buying in China
- 10.2991/emeeit-15.2015.74How to use a DOI?
- Group Buying, Perceived Value, Non-monetary Costs
By classifying the services provided by online group buying website in China into 3 types, restaurant service, entertainment service, travel and hair body care service, the paper aimed to examine the differences of the perceived value for those services. Empirical data was collected from a survey of online group buying users in China. The results of the empirical analysis indicate that customer's perceived value vary from service by service. There is a significant difference between entertainment service and other two kinds of services. Perceived value of the restaurant service is not significantly different from the Travel and hair body care service.
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Qinfang Li AU - Shixiang Zhang PY - 2015/11 DA - 2015/11 TI - Analysis on Perceived Value of Different Services by Online Group Buying in China BT - Proceedings of the 2015 International conference on Engineering Management, Engineering Education and Information Technology PB - Atlantis Press SP - 382 EP - 387 SN - 2352-538X UR - https://doi.org/10.2991/emeeit-15.2015.74 DO - 10.2991/emeeit-15.2015.74 ID - Li2015/11 ER -