Proceedings of the 2015 International conference on Engineering Management, Engineering Education and Information Technology

Analysis on Perceived Value of Different Services by Online Group Buying in China

Authors
Qinfang Li, Shixiang Zhang
Corresponding Author
Qinfang Li
Available Online November 2015.
DOI
https://doi.org/10.2991/emeeit-15.2015.74How to use a DOI?
Keywords
Group Buying, Perceived Value, Non-monetary Costs
Abstract

By classifying the services provided by online group buying website in China into 3 types, restaurant service, entertainment service, travel and hair body care service, the paper aimed to examine the differences of the perceived value for those services. Empirical data was collected from a survey of online group buying users in China. The results of the empirical analysis indicate that customer's perceived value vary from service by service. There is a significant difference between entertainment service and other two kinds of services. Perceived value of the restaurant service is not significantly different from the Travel and hair body care service.

Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 2015 International conference on Engineering Management, Engineering Education and Information Technology
Series
Advances in Computer Science Research
Publication Date
November 2015
ISBN
978-94-6252-121-6
ISSN
2352-538X
DOI
https://doi.org/10.2991/emeeit-15.2015.74How to use a DOI?
Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Qinfang Li
AU  - Shixiang Zhang
PY  - 2015/11
DA  - 2015/11
TI  - Analysis on Perceived Value of Different Services by Online Group Buying in China
BT  - Proceedings of the 2015 International conference on Engineering Management, Engineering Education and Information Technology
PB  - Atlantis Press
SP  - 382
EP  - 387
SN  - 2352-538X
UR  - https://doi.org/10.2991/emeeit-15.2015.74
DO  - https://doi.org/10.2991/emeeit-15.2015.74
ID  - Li2015/11
ER  -